Chapter 1 Notes
Defining the law
the set of rules,
made by the state, and
enforceable by prosecution or litigation.
Business law is:
The set of rules regulating businesses and business activities made by the
state and enforceable by prosecut
What is accounting?
Accounting is a useful tool for decision-making, planning, and control.
However, the function of accounting is much more than its traditional definition.
Accounting can be defined as the provision of information about aspects of the
3.1 Customer-Driven Services Marketing Strategy
Developing a services marketing positioning strategy
Customer, Competitor and Company Analysis (3Cs)
Overall examination of market characteristics
Customer needs and related characteristi
Lecture 5- Broadcast media & Print and support media
Messages can be transmitted from the sender to the receiver across different media
Broadcast media are TV and radio
With rising advertising costs, cost-effective communications
Marketing- Marketing is a mix of related activities that transfers the idea of a value to
customers through the process of exchange.
Communication- Communication is the process that conveys thoughts
Lecture 4 Notes
Planning and implementation
Creative idea generation and selection
The role of the advertising agency
Lecture 2 Marketing Communication
Elements of the communication process
Communication involves a shared or common meaning
Communications are made up of a sender and receiver
Both are active participants, therefore communications is with another person
Meeting Notes 2 May 2017 Subject: New survival guide
Will launch 1 July 2017.
Wholesale price: $8 to the book store, and will retail for $12.
Annual sales 20,000 units (30% of sales in July to Sep, 5% of sales in Oct to Dec, 60% of
sales in Ja
Search- can go and see before you buy/purchase (E.g. looking at a gym before you buy a
Experience- cannot be evaluated before the purchase must experience the product to
know it (E.g. vacations, sporting events, medical procedures)
Think about the actual brand more broadly and research more into who owns Corona
what they do
Do not forget the brand as a whole but look at the competitors or corona beer not the
owner of corona. Important to remember
Lion Pty Ltd is a wholly-owned subsidiary of Japanese giant Kirin Holdings
Company Limited, a global conglomerate with interests in dairy products,
alcohol, soft drinks and juices. Lion represents an amalgamation of several
beverage and d
Failure of the Pronto'sooncept :- Two pronto's plot
- Co owoedand uratedmodel
Damage to the Poror'ris Maintained strict qudity control of the food and servioe
repudation a Direct Mm: , : ment involvement
e Manteti andbranci -_
Market and Industry
Week 8: Business strategies and their marketing
This session focuses on what marketing decision-makers
can and should do to help ensure that the strategic
marketing plans they develop are appropriate in light
Business Report Worksheet
Task 1: Review sample business report
1. All departments examine the Sample Report on Blackboard (Week 8).
2. First, look at the Table of Content (ToC) and think about your potential reports ToC.
3. Second, go to each section and
Final Exam Timetable: Semester 2017-2
Saigon South Campus
From 13 - 21 Sep 2017
Interview/Business Report Progress Update
Business Report Progress Paper
Important: This report is to be completed and submitted through Turnitin by the end of Week 9. Attach
both Parts 1 and 2 together on this Word document for you and your department. I
Your case study is:
Nintendo WII U: Lesson Learned from Strategic Direction
You are required to answer THREE (3) questions (worth 50 marks in total).
Please number each question.
Please start a new page for each question.
QUESTION 1 (Worth 20 marks)
Draft Event Project Plan
In order to ensure adequate time for planning and preparation, the following minimum
timelines are recommended:
Date selected and venue booked
6 weeks prior to event
Applications open / nomination forms distributed 6 we
There are many coffee shops around Ho Chi Minh city. However, in a crowded city like HCM city,
people are not easy to find a garden coffee which is large and different from others cafe. The country
house cafe was opened in 2009,
The first force is the threat of new entrants and it is not significant (low). Because,
besides Samsung, there are large mobile vendors like Apple or Huawei that have own
strategy, differentiated products, customers loyalty and achieve economies of scale
After the release of a report by Vietnams National Institute of Nutrition stressing the importance of
milk in Vietnamese childrens diet, the government has initiated the school milk program with the aim to
improve Vietnamese childrens health and mentality
This paper analyses ANZs marketing
mix and the extended marketing mix for
Table of Contents
YEAR 13 CONTRIBUTION TO YEARBOOK 2016-2017
1. Please provide your full name:
Dao Minh Trang
2. Which year did you join BIS Hanoi?
3. What university will you go to after graduation? Please provide your desired major as well.
Monash University Art
Introduction to Management
Environment and Culture
Views on Management
Omnipotent view- managers are directly responsible for an
organisations success or failure.
Symbolic view organisations success or failure is due to
external forces outside ma
Reseach topic: Cars fuel economy and its price
Explain the purpose of our research
Our team research about the fuel efficiency and the price of 30 brand cars in order to
understand that whether the relationship between fuel economy and the price of car