Order Point Fashion Notes
The point at which inventory available should not go below or else
we will run out of stock before the next order arrives
Order point = sales/day (lead time + review time) + buffer stock
Assume Lead time = 3 weeks, review time =
Demographics and Psychographics Notes
Demographics statistics that describe a population in terms of
personal characteristics such as age, gender, income, ethnic
background, education, religion, occupation, and lifestyle
Fashion Merchandise Management Systems Notes
The system for managing fashion merchandise categories is
typically called a Merchandise Budget Plan
Merchandise Budget Plan
Plan for the financial aspects of a merchandise category
Specifies how much money can
Fashion Marketing Basics Notes
What is Fashion Marketing?
Marketing the process of developing, promoting, and distributing
products to satisfy customers needs and wants.
Starts at the very beginning of product development and
continues until a consumer pu
Finances of Fashion Business Notes
Involves planning ways to cover the costs of successfully
operating a business.
Includes factors such as, production costs of the product,
product pricing for the customer, and everyday expenses
such as rent, s
Promotion in Fashion Notes
any form of communication that a business or organization
uses to inform, persuade, or remind people to buy its
inform customer about the features of the product and
persuade to make a purchase
Types of Promoti
The Marketing Mix in Fashion Notes
What is the fashion marketing mix?
Marketing mix consists of our basic marketing strategies
known as the four Ps of marketing.
These are the basic elements to satisfy a customers
Target markets in Fashion Notes
What is a target market?
Target market the specific group of people that a business is
trying to reach
Identified through research and by the shared characteristics
of the specific group of people.
Fashion Merchandising Notes
What is Fashion Merchandising?
Fashion merchandising the planning, buying, and selling if
fashion apparel and accessories to offer the right merchandise
blend to meet customer demand
Retailers and Fashion Merchandising