Advertising Campaign Notes
Next, well show you four billboard ads done years ago
for a telecom company in Kansas City - Birch Telecom
It was a successful advertising campaign
Then, well discuss some of the basic common elements
needed in an advertising ca
OUTDOOR PUBLICITY Notes
Hoardingswith Mahatma Gandhis messages.
Through Wall paintings.
Street Plays ( Nukkad Nataks/ kala pathak Dals)
Distribution of Print Material -leaflets / pamphlets/
guidelines in easy and local language.
Four Step Process of Public Relations Notes
Action Plan / Objectives / Program Planning
Communication Tactics / Implementing Plan
4-Step Process of Public Relations
What - Three key elements:
1. Client or o
Communication Tactics Implementation and Execution Notes
- Annual meeting presentation
Site focus groups
Special transition newsletters
Management communication with employee
Advertising dollars Notes
Advertising dollars have great elasticity
Planning and implementing the Right Advertising
is usually critical for success in the
The Wrong Advertising is usually worthless
Advertising can be The Single Biggest Thi
Plans and Strategies Notes
Organized Actions and
Plans & Strategies are a combination of:
Tightly organized planned actions
Unique strategic configurations
Plans may contain strategies
Strategies need plans to be implemented
The Language of Marketing and Advertising Notes
Original concepts came from military
Now the business of marketing has its own intellectual
infrastructure - a way of thinking and a way of talking
Understanding the specific meanings of key words and concep
Step 1: Research
Reviews of analyst opinion
Face to face meetings with large investors
Employee opinion surveys
Goldman, Sachs & Co., Kodaks investment banker,
prepared a portfolio analysis for Kodak as imaging
goes, so go
Target Audiences Notes
Employees, especially those affected by the sale.
Government and opinion leaders in affected localities.
$500,000 for int
Proposed action Plan Notes
Comprehensive Publicity campaign through
Television, Radio, Print Media and New and Emerging
Media, Innovative Media.
-it should reach the Panchayats.
Mass awareness campaigns-
Integrated Action Plan advisable.
New and emerging media Notes
Messages on railway tickets/reservation forms, Airport
trolleys to create awareness.
CCTV on railway platform.
SMS/ Voice Mail/ internet pop-ups.
Association with Milk Co-operatives,Farmers Cooperatives
Hiring of agencies for