Four Fundamentals of Hospitality and Travel Marketing
Strategic marketing planning
Services marketing different
Understanding customer behavior
The PRICE of Marketing
Develop and update hospitality industry knowledge Notes
What is research?
Research is a set of formal and informal techniques
used to locate information and to process that
information so that we can use relevant data to build our
Types of rese
Economic impact of tourism Notes
What is a package Holiday?
An inclusive arrangement usually for transport,
accommodation, transfers, some meals, occasionally
tours and various other aspects of a trip for an allinclusive price.
Economic impact of tourism
Johnsons Algorithm theories Note
If The Shortest Time For A Job Is On The First Facility,
Schedule The Job As Early As Possible.
If It Is On The Second Facility,
Schedule It As Late As Possible.
Delete That Job And Repeat The Procedure
Industry expectations Notes
Excellent service ethos
Strong work ethic
Excellent communication skills
Excellent interpersonal skills
High standard of grooming
Good product knowledge
Excellent work-related skills
Hospitality industry sectors Notes
At the core of the hospitality industry is the host-guest
The host is the entity giving the hospitality
A guest is the entity receiving h
Factors affecting a hospitality enterprise Notes
Products and services offered.
Market needs, expectations and demand
Scheduling Rules for Tourism Notes
Last arrived, first processed (LAFP) - the opposite of
first come, first served. This is seldom an efficient rule,
because it means that jobs currently in the system will
have to wait even longer to be processed. However
Types of tourists Notes
Visitors to Australia whose main place of residence
is not Australia.
Tourists whose main place of residence is in
Australia, travelling outside Australia.
Australian residents travelling within Australia
Social and cultural significance of tourism and hospitality
Tourism activities, and therefore hospitality, can result
in considerable social and cultural costs to a
community. It is therefore important that tourism-related
enterprises operate in a m
Trade union Notes
An organisation that represents employees (workers).
Aims to protect and improve its members workplace
rights and entitlements.
What is quality assurance?
The control of the variations in the provision of goods
and services that ensures
What is waste management Notes
The management of the disposal of the waste generated
through tourism-based activities.
It is important to manage our waste to help sustain the
environment, reduce costs, reduce pollution and reduce
consumption of finite res