QUESTION 1 Explain the four main criteria that can be used to assess whether an identified market
segmentation scheme can be effectively implemented.
Demographic: gender, age, income education
Psychographic: based on the need to understand not who you are
1. Marketing is the active business of exchange of a desired good or service for a perceived
2. Trends Marketers must keep eye on;
Technological: If a marketer is marketing through the radio and only 5% of their
proposed target market listens to t
1. Explain the difference between price skimming and penetration pricing, using an example to illustrate
when each pricing strategies would be appropriate.
Price Skimming is starting off with a high price march larger then cost to bring in buyers t
Explain Marketing in your own words?
Marketing is realizing the customers wants, both subconscious and conscious, and then making a
transaction of some sort for that product and service, i.e. money for iphone.
Give examples of marketing activities that yo
Why should organization have a Marketing Information System (MIS) in place?
A MIS is the structure put into place to manage information gathered during usual operations run by
an organisation. An organisation should have a MIS because they play
QUESTION 1 Sociocultural influence on consume behaviour includes personal influence, reference
group, family, culture and sub culture. Which of those, in your opinion, would be the strongest
influence when buying the following?
a. Smartphone: reference gr
MARKETING TUTE 2
1. Monitoring six Macro Environments and the importance?
a. Political: Change in Government can influence the marketing decisions being made,
larger organisations can engage in politics by seeking to influence law makers.
Taxation and gov