Chipotle Case Study
Chipotle Mexican Grill is a fast food restaurant that opened back in 1993. They specialize in
serving a focused menu of several Mexican food which are made with only high-quality ingredients and
are priced reasonably. T
Creating Blue Oceans
Chan Kim (2005) states that blue oceans are characterized as untapped market, demand creation,
and opportunity for high profitable growth. Blue oceans and the usual concept of competitive strategy are
fairly opposite and differing. Bl
Rojo, Jessa Mae
What is Strategy?
1. As mentioned by Porters article, strategy and operational effectiveness are necessarily important in the
business. Operational effectiveness defined as performing similar activities better than rivals before
Yeung, Kharl Christian T.
What struck me the most was the battle between the Wu and Chu. Through the right strategy, Sun
Tsu was able to decisively win against Chu despite having to battle against an opponent with 10 times