CHAPTER 5: THE POLITICAL, LEGAL AND REGULATORY ENVIRONMENT
Cuba tiny island in the Caribbean prev ruled by Fidel Castro now by his brother Raul. Fidel Castro in
his 50 years in power remained unrepentant & clung to his socialist (socialism an economic th
CHAPTER 4 : SOCIAL AND CULTURAL ENVIRONMENTS
SOCIETY, CULTURE ND GLOBAL CONSUMER CULTURE
Marketers must (1) study & understand the country cultures in which they will be doing business
and (2) must incorporate this understanding into the mktng plannin
CHAPTER 3 : THE GLOBAL TRADE ENVIRONMENT
FTA Ultimate Goal - to have zero duties on goods that cross borders between countries creating a
free trade area.
* Asset Bubble Burst situation in which asset prices appear to be based on implausible or inconsist
CHAPTER 2 : THE GLOBAL ECONOMIC ENVIRONMENT
EX : Japan & Germany secret of economis success is the fact that business leaders & policymakers focus on world markets & their respective countries competitive positions in the world
economy how does the globa
CHAPTER 6: SEGMENTATION, TARGETING AND POSITIONING
MARKET SEGMENTATION - represents an effort to identify and categorize groups of
customers and countries according to common characteristics.
TARGETING -the process of evaluating segments and focusing mark
CHAPTER 17 : THE DIGITAL REVOLUTION & THE GLOBAL E-MARKETPLACE NOTES
Cheetah Generation composed of fast-moving citizens who don't accept corruption & who believe that
democracy & transparency lead to better governance.
Cellphones are powerful tools; ma
CHAPTER 6: GLOBAL MANAGEMENT INFORMATION SYSTEMS AND MARKETING REASEARCH
INFORMATION TECNOLOGY - refers to an organizations processes for creating,
storing, exchanging, using, and managing information.
MANAGEMENT INFORMATION SYSTEMS (MIS) - provide manage