Chapter 7 [SUMMARY] | Analyzing Business Markets
ORGANIZATIONAL BUYING the decision-making process by which formal organizations establish the
need for purchased products and services and identify, evaluate, and choose among alternative
brands and supplie
University of the Philippines Diliman Extension Program in Pampanga
Claro M. Recto Highway, CSEZ, Pampanga
LETTER OF REQUEST
10 October 2016
Mr. Coco J. Martin
Mac-Arthur Highway, A.C. (put the name of th
1) Toll House
Brief history of the restaurant
According to one of the owners of Toll House, Josephine Concepcion-Mendoza,
they started their business around 1998. They built the restaurant because all of the
members of their family do not only
Current Marketing Situation
A. Company Background
a. Company profile
1. When did the concept of Tollhouse started?
Where (place) did it started?
Who started the concept?
Why is it named Tollhouse?
ii. What is the theme
Tribu Grill and Restaurant, a fast casual restaurant in Angeles City with a Filipino
traditional concept is facing a growing competition in the area. The primary goal is to make the
price, promotion, place, and product consistent with