MACRO AND MICRO
Macroenvironment major trends
Demographic age, subcultures, education, geographic
Economic income groups, sources of income
Socio-cultural values, attitudes, beliefs
Prof. arturo ilano
What is Marketing?
Meeting needs profitably
An organizational function and a set of
processes for creating, communicating, and
delivering value to customers and for
The New VASELINE 2-IN-1 SKIN SOAP
In January 2011, Unilever Philippines unleashed the new Vaseline 2-in-1 skin soap. The new soap
boasts to offer more value as it is the first and only anti-bacterial and moisturizing soap, at
The BDO JCB 4Gives Credit Card*
Magaan sa budget, pay in 4Gives
In January 2008, Rhoda Tatco was appointed product manager for BDO JCB credit
cards. Before she assumed the post, the only JCB brand carried by the bank was JCB
4Gives. Because of
BOWLING GOLD CIGARETTES
Jerome Christopher T. Mapagu
On the 2nd quarter of 2003, Philip Morris Philippines Manufacturing, Inc.
(PMPMI) introduced to the Philippine market, Bowling Gold cigarettes, which
aimed to capture the CDE market in the country. This
Marketing RUSH Hour
URCs new push for RUSH
Darwin S. Renolayan
While waiting for the flight that was going to take him from Manila to Boracay for the yearly
management committee meeting, Warren Griffin, URC Beverage Division Category Ma
Wilfred B. Abello
The year is 2005, a group of friends, young entrepreneurs, get together and in the process of discussion come
up with the observation that a swelling number of motorcycles on the road have indeed become noticeable.
On January 2007, Product Manager for Calpol has been with a series of
meeting with the CX commercial team of GlaxoSmithKline Philippines to craft
the teams presentation for the upcoming GSKs Annual Sales & Marketing
Convention. This years theme is
Written by Melissa Althea P. Lim
Part I: PRODUCT BACKGROUND
I. HISTORY OF THE PRODUCT
Yakult is the worlds leading probiotic beverage created in Japan in 1935. It is the
flagship product produced by Yakult Honsha Co., Ltd - the worlds p
PENETRATING THE SACHET MARKET
Implementing sachet strategy by Splash Corporation across targeted channels
By Christopher Bernardo
Recently, Splash Corporation is pushing forward a strategy that will penetrate the tertiary account. There we
Daily Time Records RECORD
Daily Time Record
For the Month:
I CERTIFY ON MY RECORD THAT THE ABOVE IS A TRUE A
Work independently without direct supervision.
Knowledgeable on how to develop and implement business strategies
Has the ability to work with his subordinates.
Problem-solving and conflict management.
Must be male or female.
Must be 26-35 years of age.
A Bachelors degree in business or in a field related to the company's
A Master's degree in business administration (MBA) or a related field.
Completion of coll
A general manager directs and coordinates the operations of a small business or
a department in a company.
Marketing supervisors oversee the department that handles promotions for a
Coordinate business operations .
Develop business strategies.
Work directly with clients.
Oversee a budget.
Set goals for an entire department or division based on the
Hiring and firing sta
Not just your ordinary taste of Chicharron
The CRAMPs Company decided to create the logo because of the
CIRCLE - A circle suggests unity, community, integrity, and
Green it is visible to the human eye. Green