Resumed from where we had left
Value Creation & Delivery
The Value Chain
Core Business Processes & Competencies
Strategic Planning and Execution
Strategic Business Unit Planning
The Kodak Story
Sources of Information Tod
Know your customer Know your business !
What is marketing research?
What constitutes good marketing research?
What are good metrics for measuring marketing
How can marketers assess their return on investment
of marketing expenditures?
We are all here to sell every moment in our lives
Why is Marketing such challenging today?
Obama for America Campaign
What is Marketing?
What is Marketing Management?
What is marketed?
The Eight States of Demand
Market Structure, Key Market
A Meaningful Introduction
What do we think we are here for?
Whats in the lunch?
Our approach & pledges for the next few weeks
Developing mutual understanding of the crux of
Born and brought up in Karachi
BE Computer & Information Sys
The Kodak Story
Sources of Information Today
Marketing Information System
Marketing Intelligence System
Analysis of Macro Environment
Forecasting and Demand Measurement
Estimation of Current Demand
Estimation of Future Demand
What are customer value, satisfaction, and loyalty, and
how can companies deliver them?
What is the lifetime value of customers, and how can
marketers maximize it?
How can companies attract and retain the right
customers and cultivate strong customer rel
What is the business market, and how does it differ from
the consumer market?
What buying situations do organizational buyers face?
Who participates in the B2B buying process?
How do business buyers make their decisions?
How can companies build strong re
How do consumer characteristics influence buying
What major psychological processes influence consumer
responses to the marketing program?
How do consumers make purchasing decisions?
In what ways do consumers stray from a deliberative,
Are you sure you have a
Donald C. Hambrick
Key learning from an article by Donald C.
Hambrick and James W. Fredrickson from
the Academy of Management Executive
James W. Fredrickson
magazine 2001 Volume 15, No.4.
Strategic threads and not Strateg
The study used ordinary least square (OLS) technique to examine the export performance of Pakistans
textile in total exports over the period from 1972-2006. The OLS method was adopted because this
method is used extensively in regression analysis primaril
Noor Sugar Mill
Noon Sugar Mills
Introduction: Part of the prolific Noon Group, Noon Sugar Mil
An empirical study on factors influencing consumers trust in E-tailers evidence from
Ph.D Research Scholar
Department of Management Studies
National Institute of Technology
West Bengal, India
DR. NEELOTPAUL BANERJEE
Journal of Research in Marketing
Volume 2 No.2 April 2014
How Consumer Decision Making Process Differ From
Youngster to Older Consumer Generation
Yap Wai San1, Rashad Yazdanifard2
SNHU Department,Help College of Arts and Technology,Fraser Business Park,
Outline a research design using observation for each of the following situations:
A bank wishes to collect data on the number of customer services and the frequency of customer
use of these services.
A state government wishes to determine the dri
EXAM- MOVIE REVIEW
When eight candidates compete for a position in a mysterious organization in the movie Exam,
they are placed into a room and are challenged to take an exam. The invigilator outlines three
rules they must obey or be disqualified: do not
Partnership Deed/ Agreement
This Partnership Agreement is made on 31st January, 2017 between Nujia
Ashraf, Sarah Tariq Faquih, Imran Abro and Hafsa Dahar.
Name and Business
The parties hereby form a partnership under the name of [ Insert Business Name] to
WORKING PAPER NO: 328
Talent Acquisition and Retention in Social Enterprises:
Innovations in HR Strategies
Mathew J Manimala
Organization Behaviour and Human Resources Management
Indian Institute of Management Bangalore
Bannerghatta Road, Ban
INDIAN INSTITUTE OF MANAGEMENT
Research and Publications
Talent Management Systems in Indian Pharmaceutical Firms:
Exploring an Emerging Typology
W.P. No. 2016-03-52
The main objective of the working paper series of
International Journal of
Emerging Research in Management &Technology
ISSN: 2278-9359 (Volume-3, Issue-11)
Research Article November
Study of Talent Acquisition Practices A Review on
Campus Corporate Centre,
Best Practices for Talent Acquisition in 21st-Century Academic
A qualified, capable workforce is critical for all professions, including academic
libraries. Most academic libraries recognize that the superiority of their resources
TALENT ACQUISITION 2014:
REVERSE THE REGRESSIVE CURSE
Zach Lahey, Senior Research Associate,
Human Capital Management
regressed in their
efforts and usually
wait to fill an
Volume : 3 | Issue : 4 | May 2013
ISSN - 2250-1991
Research Paper on "Talent Acquisition Latest
* Garima Kohli
* Assistant Professor, BIMTAS, Jammu)
Talent acquisition as a strategic approach to identi
ISSN: 2321-7782 (Online)
Volume 4, Issue 1, January 2016
International Journal of Advance Research in
Computer Science and Management Studies
Research Article / Survey Paper / Case Study
Available online at: www.ijarcsms.com
A Conceptual study on challeng
Impact Factor (GIF) 0.314
E- ISSN -2347-856X
CHANGING DYNAMICS OF TALENT ACQUISITION A TOOL FOR MANAGING BUSINESS
Dr. Venkatesh. J
Associate Professor, Department of Management Studies,Anna University, Regional
AAL White Paper
A Future Talent Acquisition Strategy:
Recruiting the Senior Candidate
AAL Senior Consultant and author of Retirement Renaissance, William L. Clarke,
analyzes the current economic environment and makes a case for hiring well-
Talent Acquisition 2013: Adapt Your Strategy or Fail
Talent acquisition has evolved from a tactical, back-office process to a
strategic endeavor that directly impacts organizational growth.
Organizations struggling to identify and
CITY OF CARROLLTON FIRE DEPARTMENT
STANDARD OPERATING PROCEDURE 171
1 of 7
OBJECTIVE: To provide a Wellness/Fitness program for all CFD Civil Service Classified Positions
(referred to in this
Wilson Puckett, president of Wabash Waste Management, had a stack of proposals on his desk from
several truck companies. Two of the companies, Roper and Rollins, offered trucks on a lease basis,
while three dealers wanted Wabash to buy their trucks. In th
Historically, financial crisis tend to lead to sharp economic
downturns, low government revenues, widening
government deficits, high levels of debt, pushing many
governments into defaults. This is called SOVEREGIN DEBT
GREECE is currently facing