MKTG 3620 * We aren't endorsed by this school

MKTG 3620 consumer behavior

  • School:
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  • Professor:
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    Workman, Joshua Hawkes, LettyWorkman, letty workman
  • Average Course Rating (from 2 Students)

    4.0/5
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  • Top Course Tags

    A Few Big Assignments

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    • Profile picture
    Dec 03, 2017
    | No strong feelings either way.

    Not too easy. Not too difficult.

    Course Overview:

    Its a good class, can be a little boring at times. Didn't love the final project, but it was very doable.

    Course highlights:

    learning the break down of how consumer's think. This helps us as marketers.

    Hours per week:

    3-5 hours

    Advice for students:

    Just follow along with the teacher and keep up on the assignments.

    • Fall 2017
    • LettyWorkman
    • Yes
    • Profile picture
    Oct 16, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This is a great course to learn how cultures/people buy products, and how we as marketers can reach them.

    Course highlights:

    Prof. Hawkes taught us to do our research, but also to trust our gut instincts. We learned about different sub-cultures and how and what they buy.

    Hours per week:

    6-8 hours

    Advice for students:

    Read the book prior to class. Take good notes to study from for quizzes and tests

    • Fall 2017
    • Joshua Hawkes
    • Yes
    • A Few Big Assignments Participation Counts Great Discussions


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