Influence: The Psychology of Persuasion
Weapons of influence. Consistency, liking, authority, reciprocity, social proof, and
We will be more successful in getting someone to do us a favor if we provide a reason.
People like to have reasons for w
MK 3010Fall 2015
Study Guide/Review for Exam #2
FolksI think this list covers the primary issuesthere may still be a
few surprises which, for the most part, will not be so surprising if you
have attended class regularly. This may include your familiarity
Role of Marketing: To create wants and turn them into needs.
-Difference between needs and wants
Wants-Desire to satisfy needs in ways that are culturally and socially influenced. Ex. Lets go eat a cheeseburger.
Needs-Difference between a con
Types of problem-solving (involvement, etc.)
Physical: For example weather, if it is raining it may affect people from
leaving. Or they may stock up before a big storm so they dont have to
leave during the storm. Or construction could
Marketing Analysis and Research
The Outdoor App has a huge Market and very high potential in a society like ours.
The Customers that we will be focusing on our customers who are into the outdoors,
these are the customers that will be using our product. Co