MKTG 3600, SEC 002 Principles of Marketing
Marketing is the process by which companies create value for
customers and build strong customer relationships in order to capture
value from customers in return.Kotler & Armstrong
The sole purpose of marketing i
CREATIVE PROJECT #1 HOW COMPANIES TARGET SPECIFIC SEGMENTS
Prepare a slideshow presentation for the class to view and to submit to me for grading. It
1. List the names of those on your team.
2. Identify the segment you were assigned to study. Give
Top 5 Reasons to Attend UVU
Are you still wondering where to go after high-school? Once you have read this
article, you will have probably made the decision to attend UVU. Im just being
honest. Here are the top five reasons to attend UVU.
1. UVU is the la
DATE: September 28, 2016
SUBJECT: Your Request for Exchange or Refund
Dear Mr. Seldon,
Thank you for reaching out to us in regards to the furniture set you recently purchased.
We always st
Ardrith Motors, Limited
1300 Falcon Way
Boston, MA 02108
September 24, 2016
Mr. Lyle Duane
5732 Roman Road
Duluth, MN 55802
Dear Mr. Duane:
Subject: The Delivery of your 20
TO: Orem Employees
FROM: Jacob Hansen, Director
DATE: September 20, 2016
SUBJECT: Avetta Fitness Center
Avetta is opening an on-site employee fitness center for the benefit of all its employees. Details
concerning its opening will be announced at the comp
TO: Avetta Employees
FROM: Jacob Hansen, Director of MIS
DATE: October 5, 2016
SUBJECT: Network Policy Reminder
Are you aware that 93 percent of computer viruses and malware are unknowingly downloaded?
Viruses and malware can be attached to any downloaded
Overall score for
Your Score is 48/100
19 Important Fixes
0 Semi-Important Fixes
24 Passed Checks
0 Unresolved Checks
The title tag is required in all HTML documents and it
M3 Downstairs social media monitoring
A great and effective Facebook post for business used by company like
Downstairs should include four important conditions, they are that if the post could
cause or Stimulate online sales; cause or stimulate local sale
Downstairs uses lead-generation type landing page. They use this type of landing
page because it can have better propaganda, and get more users contact information
in order to make the website more interactive.
We can easily se
Note that the *tle ques*on uses the word is instead of the word are.
Analy*cs is not plural; it is singular and it describes a discipline.
Digital Marketers use analy*cs to:
To understand mobile, you need to become a mobile power user.
Can pay with mobile phone with NFC
Try Yelp or Loadstone
1) Traditional TV is 1 5 seconds (commercial)
2) Mobile used while waiting in line, watc
Look at the Mindsets presentation
When I sat on the internet marketing board at BYU, the corporate managers there
said, You train me as many digital marketers as you can, and I will place 100% of
them. (David Boyce Fundly.com).
2100 / 6 = 350 jobs p
I was standing in line to check in at Las V egass then-trendiest hotel in town, the Aria, for nearly an hour. I t was
June 2010, and I had just arrived after a six-hour flight from New York. The last thing I wanted to do was waste an
hour of my li
Lead generation LPs have forms to capture contact and customer information.
Jump pages warm up the customer for the buy and usually just have a CTA/button.
Dedicated pages are stand-alone, meaning they dont lead
Deliver timely, relevant, high-quality search results
Better results -> more users -> profits
June 2008 Google passed 1 Trillion URLs indexed.
How Search Works by Matt Cutss: http:/www.youtube.com/watch?v=BNHR6IQJGZs
bots and spiders
Clicking on the link at the bottom of the 3-pack leads to this screen
Prioritizes local in r egular search results using factors like location and distance
Only Top 1 0 Shown
Point out the banner ads
Cost per Mille: CPM (M = Mille which is Latin for Thousand): preferred by ad networks
b/c they get paid for every impression and can more easily manage inventory. More
common in premium networks that have more power.
If you look closely, you can see the WWW in the net.
Not Photoshop; zig-zag web of the yellow garden spider.
YouTube link to the above video: http:/www.youtube.com/watch?v=sDA1HUmuuJo
That wasnt the internet. This is.
The Internet is the hardware (t
Creating the Brand Experience
Skittles Case Study
August 23, 2005
SAATCHI & SAATCHI
Why and how did Skittles change its brand
positioning and creative strategies?
What exactly did Skittles change?
What is the roadmap for developing insightfu
A. The target market of non-chocolate confectionery, such as Orbit, sour patch,
combos, pop rocks (make you feel) different from twizzlers chupa chups
sweeten you up
B. Positioning: Skittles is in a perfect competition in its industry. Which is
Please complete the following survey by circling or filling in the appropriate answer.
1. Please consider the following attributes you are tasting and tell us what you think
of Tostitos Bite Size Rounds.
Booting the BCS
Over the last two years no sport has changed as much as college football. There
have been universities jumping from conference to conference in order to better position
themselves with the BCS and improve their financial sit
Case Study #2 Part 1
Barry and Samantha Harris - Retirement Calculations
What annual income will they need in retirement?
Adjusted for inflation
Initial amount (PV)