A retail institution refers to basic format or structure of a
Classification of Retail Institutions
a) Based on Ownership
b) Store-based retail strategy mix
c) Non store-based retail strategy mix and Non-traditional
Retrospect, Reinvent, Rewrite
Leadership Perspectives on Trends in Indian Retail
The Boston Consulting Group (BCG) is a global management consulting firm and the worlds
leading advisor on business strategy. We partner with clients from the pr
The next growth story
structure, growth and
Growing value proposit
IOSR Journal of Business and Management (IOSR-JBM)
e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 16, Issue 4. Ver. I (Apr. 2014), PP 72-81
Retail Sector in India: Present Scenario, Emerging Opportunities
Prof. Kalpana Si
Retail Communication Mix
A communication program that is designed to achieve a
variety of objectives for the retailer, such as building a brand
image of the retailer in the customers mind, increasing sales
and store traffic, providing information about th
Retail Promotional Strategy
Any communication by a retailer that informs,
persuades, and/or reminds the target market
about any aspect of that firm
Elements of the Promotional Mix
What is Marketing Mix?
Classical mix of 4Ps_ product, price, promotion and place.
Product: - totality of the offer_ services, store layout, merchandise, company,
product, and brand name.
Price: - what the customer has to be willing to pay in ex
What is retailing?
Retailing is set of business activities that adds value to the products sold to the
consumers for their personal or family use. (Levy and Weitz)
It includes every sale to the fi
of the business from customer at a
profit to the company.
Who is a customer?
A person or organization that buys goods or services from a
store or business.
Who is a consumer?
A person who purchases goods and services
Confederation of Indian Industry
Changing your Orbit
The Handbook for Transformation in FMCG and Retail Businesses
The Boston Consulting Group (BCG) is a global management consulting
firm and the worlds leading advisor on business strategy. We p