(15 IN. TALL X 20 IN. WIDE)
WITH WHITE LOGO
WITH YOUR INFO
Introduction To Visual Communications
PROJECT 1: IDENTITY CREATION AND APPLICATION
Part 1: Creating Logotype and Iconic Symbol in 5 Steps
SIGN AND SYMBOL
Whether the company is large or small, a well designed logo mark is the key to an
Typography (from the Greek words
(typos) = form and
(graphe) = writing) is the art and technique of arranging type in order to
make language visible.
Typography involves complex
visual relationships of scale
and space. Letters become
Introduction to Visual Communication
Gestalt: Design Principles that Unify Elements
figure-ground / GESTALT
A shape that consists of two distinct images but may be percieved one image at a time. Referred to
as the gestalt theory because it was derived fro
23 | Tue Nov 17 PHOTOSHOP IMAGE ALTERATION AND IMAGING
1. WALK-THOUGH PHOTOSHOP
Elementary imaging techniques
2. EXERCISE 5: RESEARCH AND REFERENCE ADD THIS EXERCISE WITH THE 3 PARAGRAPHS, 6 HEADLINES
USING LOGOS, ETHOS AND PATHOS.
Value: 0-5 pt
Intro to Vis Comm
Intro to Vis Comm
IntroductIon to VIsual communIcatIon
Gestalt: the whole is greater than the sum of its.
a design principle which unify elements.
figure-ground / geSTALT
a shape that consists of two distinct images but may be percieved one image at a time. referred to
INTRODUCTION TO VISUAL COMMUNICATION
PROJECT 1: IDENTITY CREATION
Part 2: Logo Revision, Refinement and Production
In Part 2 of your logo mark creation you will be revising the
After youve completed Steps 1 and Step 2 and have disversion discussed in the
DOS & DONTS OF TYPE
New comers to typesetting commit a 3 very common mistakes that must be learned right away.
1) Do Not use DOUBLE SPACES after a period.
2) Find and use Smart Quotes
3) Use En (-)dashes for hyphens and Em () dashes for a breaks within a
(above) Show a variety of logos
designed by the renowned Paul
Rand. Distinct, simple and universal. The UPS Rand design was
instituted in 1961 with the distinctive
string tied package. In 2003 FutureBrand, a New York rm, updated the
classic Paul Rand desi