Decision support systems (DSS) have been around since the beginning of
the era of distributed computing. The first decision support system made its
appearance in the mid to late 1960s and can now be found in almost all
industries where information systems
Marketing Management - 18
Marketing Management - 18
Question A channel's length is also called as horizontal dimension.
Correct Answer False
Multiple Choice Single Answer
Question It concentrates on organisation design and work flow
Jaideep Vasant SOLANKI
Unit 2: Consumer Behavior
Multiple Choice Questions
1. _ emphasize(s) that profitable marketing begins with the
discovery and understanding of consumer needs and then develops a marketing
mix to satisfy these needs.
A) The marketing
The behavior that consumers use to search for, purchase, use, evaluate, and
dispose of products is known as:
Your Answer: social responsibility.
Correct Answer: consumer behavior.
What type of consumer buys goods for hi
5(a) Arithmetic Mean: In classification and tabulation of data, we observed that the values of the
variable or observations could be put in the form of any of the following statistical series, namely:
1. Individual series or ungrouped data.
2. Discrete fr
1. Feasibility is the measure of how beneficial the development of an information system
would be in the business. Feasibility analysis is the process by which feasibility is
measured. It is ongoing process that is done frequently during system developmen
A Sample is a group of units selected from a larger group. By studying the sample, one hopes to
draw valid conclusions about a larger group.
A sample is generally selected because it is very difficult to study the entire population. The
5. A) Ratio analysis: It is the systematic use of ratios to understand the advantages/strength and
weaknesses/limitations of the financial statements of a firm and to also determine optimum
comparison of the firms past performance and the present/current
Regression analysis is a powerful technique for studying relationship b
e t w e e n dependent variables (i.e., output, performance measure) and independent
variables( i . e . , i n p u t s , f a c t o r s , d e c i s i o n v a r i a b l e s ) . S u m m a
1. MIS an organized method of providing part present and projection information relating
to internal operations and external intelligence. It supports the planning, control and
operational functions of an organization by furnishing uniform information in
1. In the above mentioned case, the labor standard which are recommended by the engineering
firm to Geeta & Company for which they have adopted, the production from January which was
5,100 dropped to 4,400 ( June) and six month period shows a downfall in
a) List two Hypothesis
A hypothesis is a proposed explanation for an observable phenomenon.
For a hypothesis to be put forward as a scientific hypothesis, the scientific
method requires that one can test it.
Two hypothesis for fast food chain are:
A focus group interview is an inexpensive, rapid appraisal technique that
can provide managers with a wealth of qualitative information on
performance of development activities, services, and products, or other
issues. A facilitator guides 7 to 11 people
172.16.2.20/printqp.php?heading=III MBA PT[2012-2015],Semester V,Elective: Consumer Behaviour-552V1&qname=552V1
Dr.G.R.Damodaran College of Science
(Autonomous, affiliated to the Bharathiar University, recognized by the UGC)Reaccredited at the 'A