A PROJECT REPORT
MARKETING STRATEGIES OF NESTLE FOODS INDIA LTD.
COMPARED WITH ITS COMPETITORS
Submitted in Partial Fulfillment for the Award of the Diploma of
BACHELOR OF BUSINESS ADMINISTRATION
Coke and Pepsi Learn to Compete in India
Background of Beverage Industry in India
Coca-Colas past in India
Present from 1958 until 1977
Industry Shakeup in 1988
State of the Industry in 1993
45% of market consisted of small manufacturers
IBM Challenge: How to serve a diverse mix of demanding customers
IBMs offerings cover a wide spectrum of the technology industry, including hardware, software, and
services. The company faces a different set of rivals in each sector, but maintains a leade
Kurt Lewin ModelKurt Lewin developed a change model involving three steps:
2. Changing And
The model represents a very simple and practical model for understanding
the change process.
The model is still widely used and serves
The term change refers to any alteration which occurs in the overall work environment of an
Nature of Change
caused by pressure of both internal and external forces
Disturbs the existing equilibrium of status quo in t
Maintaining organisational Culture
Selection of Employees
Actions of Top Management
The process through which the employees are indoctrinate about the customs and traditions of the
organisation is known as socialisation
1. Selection of E
The term change refers to any alteration which occurs in
the overall work environment of an organisation.
Nature of Change
Change results from the pressure of both internal
and external forces
Disturbs the existing equilibrium of s
Leadership is the process and the art influencing the behaviour, attitudes, activities of people to work
willingly and enthusiastically towards the accomplishment of group goals
Nature of Leadership
Influencing and In
The Life Cycle Theory of Leadership was initially developed by Paul
Hersey and Ken Blanchard (PH AND KB) in the 1970s and eventually
was renamed Situational Leadership theory instead.
The best leaders, in fact, are able to adap
Transactional Analysis is the study of social transactions between people.
It is a technique used to help people better understand their own and others
behaviour, especially in interpersonal relationship
Ego States- People interacts
According to Burke Organizational Development is a planned process of
change in an organisations culture through the utilisation of behavioural
science technology, research and theory.(BS,R n T)
Need for Organizational Develo
Concept of Work Stress
kind of dissatisfaction with the self
or the situation one is in.
Stress is situational.
Perception of the mind rather than a manifestation(EXPRESSION) of conditions of life.
stress may not always be bad and undesirable. S
Explain, Philip B Crosbys contribution in the field of Quality Management. How his
ideas similar and different from ideas of Deming?
If youve been preparing for aProject Management exam, chances are the vast
TOOLS OF SECURITY MANAGEMENT:
Crime involving computers is often difficult to detect and can have serious effects on its victims.
Advances in technology have made computer hackers and identity thieves more creative, but there
are still a number of ways to
Ramesh requires Rs 100,000 at the end of 5 years so he decides to
keep certain equal amount out of his income at the end of each year
in his bank account. The bank pays an interest of 8% per annum. How
much should Ramesh save each year?
P = $ 71,4
C) PHYSICAL AND LOGICAL DFD
Features common to both logical and physical data flow diagrams.
What the model depicts
How the business operates.
What the processes represent
What the data stores represent
CHANGES IN CHARACTERISTICS OF INFORMATION WHILE TRAVERSING
DIFFERENT LEVELS OF MANAGEMENT
condition of the
Star hotels ltd have two investment proposals.
For project A (table no. 1):
Net cash flow
Joseph M. Juran
Multiple Choice Questions: TQM
1. "Quality is defined by the customer" is
a. an unrealistic definition of quality
b. a user-based definition of quality
c. a manufacturing-based definition of quality
d. a product-based definition of quality
e. the definiti
August 7, 2015
capital venture, Venture Capital, venture capital definition, venture capital financing, venture capital meaning, venture
What is Venture Capital?
It is a private or institutional investment made into early-st
Problems of Women Entrepreneurs in India
Prof. Dileep Kumar M.
Symbiosis (SCMHRD, SCDL), IIIT, SCMLD, SBS
Women Entrepreneurs may be defined as the women or a group of women who initiate, organize and
operate a business e
Who was he?
Born in 1926, Philip Crosby was an author and businessman who contributed to management
theory and quality management practices. He started his career in quality much later than
Deming and Juran. He founded Philip Crosby and Asso
Explain role of business angels
Artculo de Juan Roure
The role of business angels
Smart capital for new businesses
How many good ideas or projects with great potential fall by the wayside as a result of a lack of capital financing?
Who can entrepreneurs t
10 Characteristics of
By Shobhit Seth | Updated August 11, 2016 11:47 AM EDT
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Do you have the qualities of a successful entrepreneur?
Although there is no "o
ADL 16 Total Quality Management V4
1 . what do you understand by Total Quality Management, what are the requirements to implement TQM
approach in an organization.
2 . Explain, Philip B Crosbys contribution in the field of Quality Management.
10 business lessons from Coco Chanel
2015/09/16 Can Akdeniz Blog
In 1999 Time magazine listed the fashion innovator Coco Chanel as one of the 100 most
important people of the 20th century. A beacon for most modern day women entrepreneurs,
Negotiation is not a process reserved only for the skilled diplomat,
top salesperson, or ardent advocate for an organized lobby; it is
something that everyone does, almost daily (Lewicki et al 2011: 2).
Critically evaluate this statement, does it mean tha
Prudent business owners take measures to smooth out cash fluctuations that are a normal
part of the business cycle. Follow these four practices to moderate the ebb and flow of
Analyze cash every month: Analyzing cash doesnt have to be compli