Mary Hills asks the respondents in a research study a series of open-ended questions that help
explain the respondents' feelings and thoughts on the subject of child labor. Mary Hills is
conducting a _ research.
23. All three Baltic states started off with the same legacy of efficient industry and American-style
24. Europe and Asia have a trade group that has emerged and persisted since the dissolution of the
Soviet Union called t
89. CARICOM established the CSME (CARICOM Single Market and Economy) with the major goal
A. establishing central institutions similar to those of the European Union institutions.
B. forming a political union.
C. implementing a common currency for all
When countries sell off state-owned enterprises and privatize them, it usually results in a(n):
A. lack of accommodation of outside investors.
B. decline in productivity throughout the private sector.
C. release of capital to invest in strategic areas
The quality of an infrastructure directly affects a country's economic growth potential.
The quality of an infrastructure directly affects a country's economic growth potential and the
ability of an enterprise to engage effectively in business. I
Chapter 9 Key
Among three kinds of distances that international marketers must traverse, time zones have the
greatest influence on the success of their commercial efforts abroad.
Time zones make a difference. Jet lag is an important problem. Among
According to the evolution of the marketing process, when the only marketing functions
performed are demand creation, physical distribution, and market information analysis, the
marketing process is in the _ substage.
A. mass production
Cateora - Chapter 09 #38
Difficulty Level: 2 Medium
Learning Objective: 09-03 The connection between the economic level of a country and the marketing task
Topic: Marketing and Economic Development
According to the United Nations' s
52. During the early market growth of many countries, the first large open market was _.
B. the United States
E. the United Kingdom
53. Which of the following statements is true about the Internet?
A. The Internet further
The three members of the North American Free Trade Agreement (NAFTA) are:
A. the United States, the United Kingdom, and France.
B. the United States, Cuba, and Uruguay.
C. Canada, China, and Japan.
D. the United States, France, and Germany.
77. Which of the following countries is a part of the free trade area known as CFTA?
C. The United States
78. The three members of the North American Free Trade Agreement (NAFTA) are:
A. the United States, the U
39. With respect to the political factors that affect supranational markets, which of the following is one
of the most cherished possessions of any nation?
A. A two-party system
B. A three-party system
C. State federalism
D. State sovereignty
E. A benevol
51. A _ agreement eliminates all tariffs and other restrictions on internal trade, adopts a set of
common external tariffs, and removes all restrictions on the free flow of capital and labor among
A. preferential trade
B. common market
33. Which of the following is an example of continuous research?
A. Retail audits
B. Television viewership panels
C. Consumer panels
D. All of the above are examples of continuous research
34. What information does a consumer panel provide?
A. Their telev
Which is more important in a low involvement situation?
A. Providing highly detailed information about the consequences of buying the brand to
B. Providing positive reinforcement to gain trial may be more important than providing masse
57. Learning that involves the learning of knowledge and development of beliefs and attitudes without
direct reinforcement, is called which of the following?
A. Classic Conditioning
B. Cognitive Learning
C. Operant Conditioning
D. Attitudinal Learning
An identification of the roles played within the buying centre is a prerequisite for:
A. Setting prices
B. Creating product packages
C. Targeting persuasive communications
D. Beating competitors' product offerings
1. Market research can provide valuable customer insights. Truly _-led companies recognize
that they need to always be in touch with what is happening in the marketplace.
2. When evaluating any marketing researc
The key actors in the firm's immediate environment that affect its capabilities to operate
effectively in its chosen markets are which of the following?
A. Customers, staff, distributors and competitors
B. Customers, staff, distributors and retailers
97. An environmental response where a company cuts costs in response to declining sales is
A. Standard strategic repositioning
B. Gradual strategic repositioning
98. What is the main difference between gradual strate
The economic environment has a critical impact on the success of companies through its effect
on which of the following?
A. Profit and turnover
B. Success and prices
C. Supply and demand
D. Sales and prices
Fahy - C
All of the following are traits of big emerging markets (BEMs) EXCEPT:
A. they import less than smaller markets.
B. they are all physically large.
C. they have significant populations.
D. they are regional economic drivers.
E. they are of major politi
Pollution is an ecological issue that has become relevant in recent years. Rapidly growing
economies like China and India have particular problems in this regard, with China having
overtaken the USA as the world's biggest emitter of _.
The newly industrialized countries have per capita incomes lower than LDCs.
Countries that are experiencing rapid economic expansion and industrialization and do not
exactly fit as LDCs or MDCs are more typically referred to as newly industrializ
NAFTA differs from Mercosur in that NAFTA:
A. was provided legal basis by the Treaty of Asuncin.
B. is the second-largest common-market agreement in the Americas after Mercosur.
C. includes Argentina, Bolivia, Brazil, Chile, Paraguay, and Uruguay.
Difficulty Level: 1 Easy
Learning Objective: 09-08 The growing importance of trading associations among American nations
Topic: The Americas
In the context of Latin American trade progress, which of the following was a result of state
Given the greater uncertainties and data limitations associated with foreign markets, two
methods of forecasting demand are particularly suitable for international marketers. Which of
the following is one of those methods?
A. Probabilistic forecasting
Before launching its latest line of health drinks, a beverage manufacturer provided free samples
of the health drinks to a large and culturally diverse set of families. It then conducted a survey
with mostly open-ended questions where the participants
65. In the context of the evolution of the marketing process, which of the following would be
considered to be the most fundamental substage (first substage)?
A. Surplus commodity product
C. Mass production
D. Mass distribution
Systematic monitoring of chat rooms, blogs, and personal websites to assess consumers'
opinions about products and services is known as _.
Observational research consists of sys
To deal with the problems in analyzing and interpreting research information in international
market, a marketing researcher must possess three talents. Which of the following is one of
A. The ability to work within assigned budget
Most newly industrialized countries (NICs) have moved away from restrictive trade practices
and instituted significant free market reforms. As a result, these countries have:
A. attracted both trade and foreign direct investment.
B. become poor import