Unit of Study Outline
Unit Code MKTG6016
Unit Title Brand Management
Semester 1, 2016
Pre-requisite Units: MKTG5001 or an approved equivalent subject.
Co-requisite Units: Not applicable.
Assumed Knowledge and/or Skills: Y
Customer Profile 1000 words due April 20, 2016 @ 12pm (20%)
Does the writer develop
the profile in a convincing
Very weak argument. Not
examples, details, or
reasons to support the
Customer persona creation toolkit
Why a persona toolkit?
When we work with marketers when training and consulting we find there is a
lot of interest in customer personas. When we explain the concept, theres often a
light bulb moment where marketers see