HISTORY OF ADVERTISING
- AN OVERVIEW
This chapter is devoted to give an overview of the history of
advertising in general, in lndia and in Kerala. Section I of this chapter makes a
brief review of the history of advertising in general. Sectio
Question: Do advertising and ethics go together?
Usual allegations leveled against advertising:
It makes people buy things they do not need
It creates an unequal world, chasm between haves and have-nots
Origin, growth and development of Advertising
Advertising are not mass media in the way that the press, the cinema, radio, TV and the folk media are.
Advertisements are not-so-much-mediating technologies for reaching the masses as commercial uses of