HISTORY OF ADVERTISING
- AN OVERVIEW
This chapter is devoted to give an overview of the history of
advertising in general, in lndia and in Kerala. Section I of this chapter makes a
brief review of the history of advertising in general. Sectio
What are ICTs?
ICTs generally refer to an expanding assembly of technologies that are used to
handle information and aid communication. These include hardware, software,
media for collection, storage, processing, transmission and presentation of
Question: Do advertising and ethics go together?
Usual allegations leveled against advertising:
It makes people buy things they do not need
It creates an unequal world, chasm between haves and have-nots
Emerging Trends in IT
Cloud ComputingOne of the most talked about concept in information technology is the cloud
computing. Clouding computing is defined as utilization of computing services, i.e.
software as well as hardware as a service over a network.
Analog and digital signals are used to
transmit information, usually through electric
signals. In both these technologies, the
information, such as any audio or video, is
transformed into electric signals. The
VISUAL DESIGN IN WEB
Shifting trends in overall web design have led to increasing emphasis on aesthetics web pages and
appealing formatting of online content.
Visual design focuses on the aesthetics of a site and its related materials by strategically imp
Origin, growth and development of Advertising
Advertising are not mass media in the way that the press, the cinema, radio, TV and the folk media are.
Advertisements are not-so-much-mediating technologies for reaching the masses as commercial uses of
National e-Governance Plan (NeGP)
NeGP is an Initiative of the Government of India to make all Government services available to the people
of India via ICTs.
The emergence of India as a global player in software development, IT and call centre operations
Intranet and Internet
Intranet is system in which multiple PCs are connected to each other.
PCs in intranet are not available to the world outside the intranet.
Usually each company or organization has their own Intranet network and
New Media a complex term whose definition is not fixed. It changes constantly as New forms of New
Media continue to evolve. It is popularly characterized as Computerized, Electronic, and Digital Media.
all media is at one point new and then will become ol