HOW TO ANALYZE INVESTMENT PROJECTS
To show how to use discounted cash flow analysis to make investment decisions such as:
Whether to enter a new line of business
Whether to invest in equipment to reduce operating costs
Why Is Marketing Management
The second reason: Marketing management
decides and designs different kinds of
products, each with value for consumers.
What is Marketing?
The whole business seen from the point
of view of its final result, that is, from the
customers point of view.
Create and sell value to customers and
make profits from such value.
Example of Wal-Mart (cont.)
With your phone or computer: Check
the price of a product you most want to
buy today, in Wal-Mart and in Amazon, and
tell the class, what are the prices, which is
New Trends in Marketing
Search past search
The Internet of things
Dusting off diversification
McCallum, John S
Business Quarterly; Spring 1997; 61, 3; ABI/INFORM Collection
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copy
UNIQUENESS INTERNAL ANALYSIS
How to Build an SCA
NETWORK OF RESOURCES AND
CAPABILITIES THAT ALLOWS FIRM
TO PROFIT MORE THAN
COMPETITORS IN A MANNER WHICH
The basic difference between domestic and foreign market research is the
broader scope needed for foreign research, necessitated by higher levels of
uncertainty. In domestic operations, most emphasis is placed on the third type,
64. Starbucks coffee and Arrowhead bottled water are both members of the beverage category. Although
they have a few common associations, they also have many that are different. Beverages are an
example of a(n) _ level of categorization.
versions are compared, and where there are differences, the original
English version is modified and the process is repeated
The economic level of a country is the single most important environmental
element to which the foreign marketer must adju
each market, secure a reasonable market share, and attain satisfactory market
penetration. Coverage may be assessed by geographic segments, market
segments, or both.
Character: Some obvious product requirements, often the first considered, relate
industrialization of targeted industries and have per capita incomes that
exceed other developing countries. They have moved away from restrictive
trade practices and instituted significant free market reforms; as a result,
they attract both trade and
markets, and operates on a straight commission basis. Another principal
difference is that MEAs do business in their own names rather than in the
name of the client.
WPEAs cannot participate in cartels or other international agreements
that would red
variable-cost pricing, the firm is concerned only with the marginal or incremental
cost of producing goods to be sold in overseas markets.
variable-cost (or marginal-cost) pricing is a practical approach to pricing when a
company has high fixed costs
How (by what methodology) were the data collected?
Are the data internally consistent and logical in light of known data sources
or market factors?
Official statistics are sometimes too optimistic, reflecting national pride rather
participate in the financing of a new joint venture and to purchase a specified
share of the output of the venture.
A customs union It enjoys the free trade areas reduced or eliminated internal
tariffs and adds a common external tariff on products imp
Innovation Adoption, Resistance
461 Consumer Behavior
What is Innovation?
How innovation can be described?
Adoption vs. Resistance of innovative
Factors that affect adoption, diffusion of