CREATING CUSTOMER VALUE AND
WHAT IS MARKETING?
Marketing is the process by which companies create value for customers
and build strong customers relationships in order to capture value from
customers in return. If market
Each company must find the game plan for long-run survival and growth that
makes the most given its specific situation, opportunities, objectives, and
Number of participants
Number of sufficient results
Date: 01-11-2012 14:52
IBMS-IB1-12 - IB1-12
Written Exam 1
8,9 2% of the students has the same or a better result.