San Francisco State University, College of Business
MKTG 649: Marketing Management, Fall 2016
Exam 2: Review Questions
BRING YOUR OWN SCANTRON Form 882E
Chapter 6 Identifying Market Segments and Targets
1) Which of the following statements about market se
Question 1: The total shipment cost in the current plan is 11.25 million dollars. The
minimum cost of shipments with the Istanbul-Antalya, and Ankara-Bursa beer shipment
restrictions is 11.15 million dollars. If Efes keeps the Istanbul-Antalya, and Ankara
Strategies and Programs
How do consumers process and evaluate prices?
How should a company set prices initially?
How should a company adapt prices to meet
varying circumstances and o
Why is marketing important?
What is the scope of marketing?
What are some core marketing concepts?
What forces are defining the new
Measures the distribution of power and wealth
Demonstrate the extent to which subordinates or ordinary
citizens submit to authority.
Hong Kong scores 68, which is slightly high score on PDI.
Believes that in
MUIC wishes to improve its alumni network and
participation. The college hires you to find out more
information on what factors would motivate the alumnis
participation. How should you collect the needed data?