Question 1: The total shipment cost in the current plan is 11.25 million dollars. The
minimum cost of shipments with the Istanbul-Antalya, and Ankara-Bursa beer shipment
restrictions is 11.15 million dollars. If Efes keeps the Istanbul-Antalya, and Ankara
Questions and Problems
stereo tuners. It expects a demand for at least
layers 100,000 equalizers, and 90,000
000 units of each item and wants to be able to meet this demand.
of assembly time available, how many batches of
Strategies and Programs
How do consumers process and evaluate prices?
How should a company set prices initially?
How should a company adapt prices to meet
varying circumstances and o
San Francisco State University, College of Business
MKTG 649: Marketing Management, Fall 2016
Exam 2: Review Questions
BRING YOUR OWN SCANTRON Form 882E
Chapter 6 Identifying Market Segments and Targets
1) Which of the following statements about market se
Why is marketing important?
What is the scope of marketing?
What are some core marketing concepts?
What forces are defining the new
Lee Medical Supplies (LMS)
1. Lack of communication between Mr.Apichart, the new president, and the staff in LMS.
Many vice presidents and the managers have resigned. The rate of staff resignations is
2. Managers and sales people are n
Measures the distribution of power and wealth
Demonstrate the extent to which subordinates or ordinary
citizens submit to authority.
Hong Kong scores 68, which is slightly high score on PDI.
Believes that in
MUIC wishes to improve its alumni network and
participation. The college hires you to find out more
information on what factors would motivate the alumnis
participation. How should you collect the needed data?
Q.1 When you think of brand cosmetics what brand would you think of and
Q.2 When you think of counter brand cosmetics what brand would you think of
Q.3 Have you ever heard of the slogan All ages. All races. All sex
Taveechai Karuchit 5280388 Individual Take-Home Midterm Examination #2 The first news that retrieved from IQNewsClip database is about the Red Shirts
protester that was planning to have a rally on Jan, 23rd. (1) This news is a political environment, as