The Marketing Plan: the market
The Market or Environment
What are the current trends in the food and
beverage market or market of your choice for the
product of your choice?
What information have you on the current
The Product Life Cycle
Using the PLC concept, provide a
short brief on the anticipated
challenges which may be faced
by your offering in your market
and the strategies you may
employ to sustain the sales and
profitability of your offering.
INFORMATION FOR MARKETING
Give brief outline of the information sources used, primary and
secondary data, to:
Develop your description of the marketing environment for your product.
Determine the market segments attractivenes
Promotion strategy for your
Based on your understanding of the
target market's profile and your
positioning strategy, what promotion
tool(s) will you employ to communicate
the value of your offering or produc
Pricing the offering
What pricing strategy will you utilize to
introduce your product to your market?
What are your objectives?
What factors have you considered in arriving
at the chosen strategy?
What changes in price do you envisage over
Distribution- Marketing Channels
What is the planned distribution strategy:
selective, intensive or exclusive and why?
Where will you make the product available to
your target market and why?
Remember your distribution strategy like
Your Offering or Product
Provide the reader with full product details
and why you have chosen to design the
offering in this fashion.
Be sure to include the expected value your
target market will derive from purchasing or
choosing your offering ov
SEGMENTATION, TARGETING & POSITIONING
Planned marketing strategy
Will you use a differentiated or undifferentiated approach
If differentiated specify the approach and why you have chosen this
Unit 6: Pricing
In this unit we will look at the final marketing mix element: pricing. Pricing is the
only element in the mix that produces actual revenue and impacts the profit of a
firm. Pricing can determine if a company succeeds or fails. Price settin
MARKETING IN THE
Brick and mortar
Click and mortar
Technology supports companys
ability to become better at giving
customers the opportuni
Hoover Case Analysis
Background and SWOT analysis
Murray Spangler an inventor, who worked as a janitor at night,
innovatively gathered a tin soap, a fan, a sateen pillow case and a
broom handle aiming to prevent the aggravation of his asthma.
In 1908, W