Digital media glossary
Ad banner A graphic message or other media used as an advertisement.
Ad impression An ad which is served to a users browser.
Ad impression ratio Click-throughs divided by ad impressions.
Banner A graphic advertising imag
A-Z Glossary of Digital Marketing Terms
This A-Z glossary has succinct definitions of the top 100 digital marketing terms. Glossary entries are
taken from alexandrapatricks e-marketing resources.
1. Above the fold
Above the fold refers to banner adverti
Prepared and written by Dr. Linda Ferrell,
University of Wyoming
arketing ethics addresses principles and standards that define acceptable conduct
in the marketplace. Marketing usually occurs in the context of an organization,
European Scientific Journal December 2013 /SPECIAL/ edition vol.4 ISSN: 1857 7881 (Print) e - ISSN 1857- 7431
DIFFERENCES BETWEEN B2B AND B2C CUSTOMER
RELATIONSHIP MANAGEMENT. FINDINGS FROM THE
CZECH REPUBLIC 1
Karel Kolis, Ing.
Katerina Jirinova, Ing. et
Digital Marketing Glossary Terms
Aggregator: An individual or organization that gathers Web content (and/or sometimes
applications) from different online sources for reuse or resale. There are two kinds of content
aggregators: (1) those who simply gather
Information for International Students Wishing to Attend
College in the United States
Study in the United States is a serious undertaking. To decide if it is the best option for you,
consider carefully how it will fit into your long-term educational and p
Prepared by CoBanks Knowledge Exchange Division
Challenges Facing the Dairy Production Industry:
Dairy Lenders Perspectives
Dairy producers are scrambling. Their industry has always
been highly cyclical, but the cyclical swings during
Mgt 3050080 Online
Fall 2015 (12/26/15-1/14/16)
Dr. L. Presby, Professor
my gmail: Presbymgt305080.com
required-Business Driven Information Systems by Paige and Baltzan, McGraw Hill, 5th edition