Todays lesson is the furth in the sequence of six presentations
covering key areas of psychology and behaviour theory that are
particularly relevant to Marketing.
A significant amount of advertising aims to create tension /
discomfort with the cus
Place is an often under estimated element of the mix.
Place encompasses the channel of distribution and location.
These aspects will be covered briefly, while the majority of the
lecture will focus on specific design aspects.
The first two lessons put
This is the final lesson in the series Theory into practise. These lessons
seek to reinforce your understanding of the relevance and application of
the theory in the real world.
It is impossible to illustrate every aspect in one lesson, particularly whe
This is the second lesson in the series Theory into practise. These
lessons seek to reinforce your understanding of the relevance and
application of th
The first two lessons put buyer behaviour and marketing into
perspective. lesson 2 equips you with enough knowledge of
marketing theory to commence your Assignment 1.
Six lessons are then spent highlighting the key areas of
psychology theory that are re
The last lesson introduced the Theory of Reasoned Action (TORA) model,
which considers the influence of the individual, as well as others on
behaviour. Now we will expand on this theme and look at the influence of
society, groups and peers in more detai
This lesson is the fifth in the sequence of six presentations covering key areas of
psychology and behaviour theory that are particularly relevant to Marketing.
Quick minute break
Attitudes are a complex phenomenon and are formed on the basis of the
As outlined above segmentation is a process that organisations can follow.
The stages outlined above are directly relevant to Assignment 1.
Subsequent slides provide further insights to each of these stages.
Porter provides a basic framework for cla
Non-current asset de-recognition
During 2016, Truong Ltd disposed of four different non-current assets. On 1 January 2016 the
accounts showed the following:
Motor vehicle No. 3
Motor vehicle No. 7
On 21 November, the weekly payroll register of Python Ltd showed gross wages and salaries of
$87 000. The organisation withheld $20 880 for income tax, $1670 for life insurance, $2500 for
medical insurance premiums, and $87
This final session provides an overview of the unit and highlights some of
the key themes we have covered over the past 11 lessons.
More specifically the objectives of Lesson 12 are to:
Reinforce understanding of key behavioural concepts and theories