The Internal Environment
Resources and Capabilities
By the end of this lecture you should be able to:
explain the need for firms to study and understand the internal environment
describe the differ
Part 1: Unit Review
Strategy and Planning
What is Strategy/What is Marketing Strategy?
Strategic Planning/Strategic Marketing Planning
Managing Customer R
Chapter 1 Marketing in Today's Economy
1. Among the fundamental changes to marketing and business practice in todays economy is the
dramatic increase in the availability of information. This increase in information has created a shift in
Chapter 4 Developing Competitive Advantage and Strategic Focus
1. All of the following are benefits of SWOT analysis EXCEPT:
a. It is simple to use.
b. Its structured nature ensures that data and information are correctly categorized.
Chapter 3 Collecting and Analyzing Marketing Information
1. With respect to conducting a situation analysis, which of the following IS NOT one of the four
important issues to keep in mind?
a. Analysis alone is not a solution.
b. Data are n
Chapter 9 Marketing Implementation and Control
1. Marketing implementation is critical to the success of any firm. Simply put, implementation refers to:
a. how the marketing plan will be put into action.
b. how the marketing plan will be a
Chapter 10 Developing and Maintaining Long-Term Customer Relationships
1. In times past, developing and implementing the right marketing strategy was all about _.
In todays economy, however, that emphasis has shifted to developing strategi
Chapter 7 Branding and Positioning
1. Which of the following is the best example of a brand mark?
b. Nikes swoosh
DIF: Difficulty: Easy
NAT: BUSPROG: Analytic
STA: DISC: Strategy
TOP: A-Head: Int
Chapter 8 Ethics and Social Responsibility in Marketing Strategy
1. _ is a broad concept that relates to an organizations obligation to maximize its positive
impact on society while minimizing its negative impact.
a. Marketing ethics
Chapter 5 Customers, Segmentation, and Target Marketing
1. The consumer buying process begins when:
a. marketing research discovers a new, untapped market segment.
b. consumers recognize that they have unsatisfied needs.
c. merchants offer
Chapter 6 The Marketing Program
1. _ refers to the strategic combination of the four basic marketing mix elements.
a. The marketing plan
d. The strategic mix
b. The marketing program
CHAPTER 1: ENTREPRENEURSHIP: EVOLUTIONARY DEVELOPMENTREVOLUTIONARY IMPACT
1. Entrepreneurs are aggressive catalysts for change within the marketplace.
NAT: AACSB Reflective Thinking | Individual Dynamics
2. Entrepreneurs are not h
CHAPTER 2: THE ENTREPRENEURIAL MIND-SET IN INDIVIDUALS:
COGNITION AND ETHICS
1. Each and every person has the potential and free choice to pursue a career as an entrepreneur.
NAT: AACSB Reflective Thinking | Motivation Concepts
CHAPTER 15: HARVESTING THE ENTREPRENEURIAL VENTURE
1. A harvest plan defines how and when the owners and investors will realize an actual cash return on
NAT: AACSB Reflective Thinking | Group Dynamics
2. Once the
CHAPTER 6: ASSESSMENT OF ENTREPRENEURIAL OPPORTUNITIES
1. Since the mid-1990s, the number of new start-up ventures has been approximately 1500 per day.
NAT: AACSB Analytic | Environmental Influence
2. The entrepreneurial motivatio
CHAPTER 10: MARKETING CHALLENGES FOR ENTREPRENEURIAL
1. In the marketing shift from the 4Ps to the 4Cs, price shifts to choice and promotion shifts to
NAT: AACSB Communication | Environmental Influence
CHAPTER 9: LEGAL CHALLENGES OF ENTREPRENEURIAL VENTURES
1. Entrepreneurs should be knowledgeable about certain legal concepts that affect their business venture.
NAT: AACSB Ethics | Legal Responsibilities
2. Laws governing intelle
CHAPTER 3: THE ENTREPRENEURIAL MIND-SET IN ORGANIZATIONS:
1. One reason that corporate entrepreneurship has become popular is because it allows corporations to tap
the innovative talents of the personnel.
CHAPTER 4: SOCIAL ENTREPRENEURSHIP AND THE GLOBAL
ENVIRONMENT FOR ENTREPRENEURSHIP
1. Social responsibility consists of those obligations that society has to businesses.
NAT: AACSB Diversity | Ethical Responsibilities
2. Social ob
CHAPTER 14: VALUATION OF ENTREPRENEURIAL VENTURES
1. Tangible assets as well as intangible assets of a business need to be assessed for proper venture
NAT: AACSB Analytic | Individual Dynamics
2. Why is the business be
CHAPTER 5: INNOVATION: THE CREATIVE PURSUIT OF IDEAS
1. Peter Drucker has stated that successful innovators must look, ask, and listen.
NAT: AACSB Reflective Thinking | Strategy
2. Innovation is the process by which entrepreneurs
Chapter 2 Strategic Marketing Planning
1. Which of the following statements best describes the nature of a marketing plan?
a. It clearly outlines the organizations mission and vision.
b. It outlines how the organization will raise capital
CHAPTER 7: PATHWAYS TO ENTREPRENEURIAL VENTURES
1. The way to approach a new business venture is to think up a good or service that is unique.
NAT: AACSB Reflective Thinking | Strategy
2. Uniqueness in a product or service can be
BFA208 / BFA106: Tutorial 2 Questions
Sem 2 2015
Gitman et al 6e: Chapter 4, Time value of money
Discuss the following statement:
a dollar today is worth more than a dollar tomorrow
Differentiate between Future Value
Provide guidance on the structure and content of:
Assessment Item 2 Marketing Plan Phase 2:
Strategies & Implementation
Length: 2500 words
Value: 35 marks
Outlined below are the tutorial activities that we will be completing across the semester. Students
are expected to come to tutorials with answers prepared to these questions, and to actively
University of Tasmania
BFA141 COMMERCIAL TRANSACTIONS
Examination Case List Semester 2 2015
This examination is closed book. No materials can be taken into the Exam, except pens etc.
So you must not take this case list nor any other materials into the exa
BMA351 Marketing Management
Information for students: Phase 2 - Strategies & Implementation
1. Marketing Goal and Objective
(NOTE: You should match the firms Strengths with its Opportunities, and that minimise