Of the four basic orientations of qualitative research, which do you think is most appropriate for a
qualitative approach designed to better define a business situation prior to conducting
Students responses will vary on this que
1. Consider the following list, and indicate and explain whether each best fits the definition of a
problem, opportunity, or symptom:
a. A 12.5 percent decrease in store traffic for a childrens shoe store in a medium-sized city
This is an example of
3. How do propositions and hypotheses differ?
Propositions are statements concerned with the relationships among concepts. They explain the
logical linkage among certain concepts by asserting a universal connection between concepts. A
hypothesis is a form
Comment on the following statements:
a. Managers are paid to take chances with decisions. Researchers are paid to reduce the risk
of making those decisions.
This statement illustrates a role that business research plays. A researchers job is to provide
1. What is a situation analysis?
How can it be used to separate symptoms from actual
A situation analysis involves the gathering of background information to familiarize researchers
and managers with the decision-making environment. It is a way
1. [Internet Question] Use the Internet to learn what you can about Indonesia.
a. Check the corruption index for Indonesia at http:/www.transparency.org.
In 2011, Indonesias corruption index was 3.0 and ranked 100 th out of the 180 countries analyzed.
[Internet Question] Use the Internet to find at least five research firms that perform
survey research. List and describe each firm briefly.
One place students can find a directory of U.S. survey research organizations is at the web site for
3. Define knowledge management. What is its purpose within an organization?
Knowledge is a blend of previous experience, insight and data that form organizational memory.
Knowledge management is the process of creating an inclusive, comprehensive, easily