Bachelor of Business
(Incorporating Graduate Diploma & Graduate Certificate in Business)
Semester One 2014
TABLE OF CONTENTS
Welcome to Paper
Paper Level & Points
The nature of consumer attitudes
Raechel Johns, University of Canberra
Zambrero Fresh Mex Grill is the creation of Dr Sam Prince, a young medical doctor who had
also worked as a chef in Melbourne while studying at university. Enthused about healthy
Understanding Consumer Behavior
Google conducts research on Japans consumers because their heavy use of cell phones to
access the internet.
Consumer behavior involves more than buying and using goods and servic
Chapte r 2
The AUT Business School
Semester 1, 2014
Are you a motivated person?
Can one change others motivation state
Or in the marketplace?
When she was a teenager, Carol owned a 1972 Ford Pinto. Therefore when a
magazine article in 1973 claimed that the car was unsafe and could explode on impact
if it was in an accident, Carol was motivated to pay attention to the article because