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  • 8 terms

    Term:

    Consumer Behaviour

    Definition:

    The behaviour that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs.

    • Ch. 1 - Vocabulary
    • 8 terms
    • Vocabulary for Ch. 1 - Vocabulary. Find, create, and access Marketing - Consumer Behaviour, flashcards with Course Hero.

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