Know the difference between primary and
secondary data and their sources.
Know the advantages and disadvantages of each data
Make logical decisions as
Distinguish between causal and correlational analysis
Explain the difference between lab and field experiments.
Explain the following terms: nuisance variables, manipulation
Measurement of Variables:
Explain when operationalization of
variables is necessary.
Operationally define variables.
Describe the advantages of using
The Research Process: The broad
problem area and defining the
1. Discuss how problem areas can be identified.
2. State research problems clearly and precisely.
3. Explain how prim
The Hallmarks of Science
The Building Blocks of Science and HypotheticoDeductive Method of Research
The Seven Steps of the Hypothetico-Deductive
Other types of Res
Definition of Research
Applied and Basic Research
Why Managers Should Know About Research
Managers and the Consultant-Relationship
The Manager- Researcher relationship
SUMMARY: UMA SEKARAN
WHAT IS RESEARCH?
Research: is simply the process of finding solutions to a problem after a thorough
study and analysis of the situational factors.
Business research: systematic and organized effort to investigate a specific