There were a number of factors the management team for Strait Crossing Bridge Ltd. (SCBL) had
to consider when determining what price to charge users of the Confederation Bridge. Some of the
factors that they had to consider were: (1) what they offe
Apple stores achieved _ in sales faster than any retail business in history, taking just _
years to reach that mark.
A. $100 million, 2 years
B. $1 billion, 3 years
C. $500 million, 3 years
D. $1 billion, 5 years
E. $500 million, 5 years
Gatorade commands about _ of the sports beverage market in North America.
A. 52 percent.
B. 62 percent.
C. 72 percent.
D. 82 percent.
E. 92 percent.
Today, Gatorade is sold in more than _ countries in North America, Europe, Latin America,
Julie Robertson is an i-learning sales specialist for McGraw-Hill Ryerson. She sells textbooks to
professors and instructors of post-secondary institutions. When it comes to her job, Julie does all of the
A. finds out how a particu
AdFarm is Canada's largest _.
A. Broadcasting Centre
B. Graphic Design Firm
C. Advertising Firm
D. Agricultural marketing communications firm
E. None of these answers are correct.
AdFarm is a _ agency.
B. limited service
WestJet was founded by four Calgary entrepreneurs in what year?
E. None of these answers are correct.
The WestJet founders studied what to determine that their airline could be successful in Western Canada?
Kraft Canada wanted to promote their Cheez Whiz brand by integrating it into the CTV comedy show,
Corner Gas. This was achieved by weaving it into the show's plot lines as well as having Cheez Whiz
appear strategically in the corner store's shelves.
Tim Horton's first US location in 1984 was:
A. Boston, Mass.
B. Syracuse, NY
C. Buffalo, NY
D. Seattle, Wash.
E. Chicago Ill.
According to chief operations officer David Clanachan, Tim Horton's is seeking out high-traffic areas in
each of the fol
Table of Contents
Sometime in the 1940s Procter & Gamble started a research program to find
ingredients that when added to toothpaste, would reduce tooth decay. During that time
period, an estimate of 700 million Americans reported
Crest 3D White
Procter & Gamble
Parent company of Crest
Crest is producer of Crest 3-D White
1950 introduced ingredient fluoride to their oral hygiene products
Crest 3-D White
Crest 3-D White itself is a premium whitening toothpaste
Marketing Midterm Study Notes:
Definition of Marketing:
-The American Marketing Association states that marketing is the activity for creating,
communicating, delivering, and exchanging offerings that benefit the organization, its
Marketing Final Notes:
Product Life Cycle (page 285)
-The stages a new product goes through in the marketplace
-Introduction: products are new and are introduced
-Slow demand because people dont know about it
-Failure is a result of this p
Chapter 3: Scanning the Marketing Environment
-Looking into the trends in the environment outside of the organization
-To assure victory, always carefully survey the field before battle
Statistics Canada Revealed:
-Coffee consumption has increased to over
Intangibility, inconsistency, inseparability, inventory
Service continuum: arrangement of the goods and service offerings
You need to experience a service, because of the intangibility
7 Ps of service marketing: product, price, place, promotio
Marketing Class Notes February 9, 15
What are the three types of organizational buyers?
-Industrial firms (buy large quantities for their manufacturing facilities), retailers (like
Walmart, buy large quantities hoping to resell), Governmen
Chapter 16: Integrated Marketing Communications Approach to Promotional
Why Promotional Tools are used?
-Inform prospective buyers
-Persuade them to try it
-Remind them later about the benefits they enjoyed by using the product
The Promotional Mi
Chapter 9 Review:
1. This is the name for the process of aggregating prospective buyers into
groups, or segments, that (1) have common needs and (2) will respond
similarly to a marketing action.
2. Product positioning
3. Perceptual ma
Candy Bar Design
1. To define a target market segment and develop a simple marketing program
for a product that are familiar
2. Value the practice of working in a team when engaging in the aforementioned
aspects of the marketing
1. What are the four basic strategies in the marketing research process?
-Problem identification, research design, data collection and problem analysis,
2. Also called historical data, these are data preciously collected and assembled for
Professor Donna Jaggard
September 29, 2016
McCain Foods has been in business since 1957 and was
formed by two brothers, Harrison a
It provides energy,
The actual frozen pizza
Saves time as it just needs
to be heated
Bread, frozen pizza, sugar,
Brittany Camara, Magdalena Nowakowska,
Personal purpose in being a financial advisor?
What activities will be enjoyed most as a financial advisor?
Washburn International, Inc.
The History of Washburn
Some stories demand to be told. Others are simply content on being heard.
Heard through music, through lyrics, through a cultural revolution. This is the story of
Washburn is one of th
WRITTEN BUSINESS PLAN PREZZIE SCRIPT
Executive Summary (Magda)
With our extensive experience as candidates to graduate the Financial Planning Program at Conestoga College in April of 2014, we
have created this business plan which depicts each aspect of ou
Marketing Final Review
4. Institutional advertising a form of advertising designed to enhance a companys image rather than
promote a particular product. Institutional advertising, or corporate advertising, promotes the
corporation as a whole and is design
Currently the product offered by TD Canada Trust is designed to allow their clients to borrowing
an initial amount to start saving for their RRSP.i The principal of the loans available varies in size,
with a minimum requirement of a $10,0
The mission and the overall direction that Td is attempting to take the company is to be the best bank,
they are going to do this by providing their customers with the best experience that they can. They are
also going to build up shareho