You are about to start manufacturing organic dog food. You have met with your board of directors to discuss the
benefits and sacrifices of purchasing your dog food. Knowing the ratio of benefits to sacrifices allows you to specify
how much customer val
"Do you eat cereal for breakfast?" is an example of an open-ended question that could be used in a mail survey.
Researcher Martina Smith was interested in how students perceive the health service provided by her university. To
Chapter 14 Review
1. You are the promotions manager for a new weight-loss program that is based on a low calorie diet.
Describe how you could use 5 of the 6 tools of the promotional mix to promote the product.
Advertising: advertise the weight loss progra
Chapter 2 Review
1. What is a target market? What is environmental scanning? What is the goal in collecting the
environmental data? What is environmental management?
1) A defined group most likely to buy a firms product.
2) A team of specialists to contin
Chapter 12 Marketing Channels and Supply Chain Management
LO 1 Explain what a marketing channel is and why intermediaries are needed.
A set of interdependent organizations that ease the transfer of ownership as products move from producer to
Chapter 12 Review
1. What is a marketing channel?
2. List and describe the 3 primary channel functions performed by intermediaries.
3. Define a marketing channel. Draw and name the 4 channel structures for consumer products.
Describe each type
Ann Taylor is the name of a popular brand of women's clothing. The company has created a T-shirt and an enamel pin
in support of breast cancer research. Profits from the T-shirt and the pin will be donated to the Canadian Breast Cancer
Foundation, a no
Marketing information is a measure of the skills and education levels of employees in a marketing department.
A true decision support system is interactive, flexible, and discovery-oriented.
A decision support syste
When Holiday Inn used the slogan, "Pleasing people the world over," it was relying on demographic segmentation.
Market segmentation is NOT as beneficial to business marketers as it is to consumer marketers.
Chapter 19 Review:
1. You are the marketing manager for a new athletic shoe company that offers trendy but functional
shoes. You are in the process of deciding how to price your shoes. Using the four-step process of
price setting, explain the steps to go
Marketing is defined as both a philosophy and a set of activities.
A marketing exchange cannot take place unless each party in the exchange has something that the other party
A sales orientation is a phil
Chapter 9 Review
1. What is a product? Name and describe the 4 categories of consumer products. For each category, list
two specific examples of products most likely classified in that category.
Product is everything, both favourable and unfavourable, rec
Chapter 7 Review (Highlighted questions are most likely to be on the written part of the test)
1. What is a market? A market segment? Why is segmentation important?
A market is people or organizations with needs or wants and the ability and willingness to
A market segment is defined as the group of people to whom a marketer sells its products.
Large companies like Coca-Cola do NOT practice segmentation because their products are targeted to the mass
Target Market Profile
Sony uses cutting edge and the most up to date technology for their console to appeal to their
customers. Brand loyalty, peer pressure, and even clever marketing can impact a customers buying
decision. Sony Playstation 3 is more than
Chapter 4 Review (Marketing Research)
1. List and describe the four characteristics of a decision support system.
Interactive: managers give simple instructions and see immediate results.
Flexible: a DSS can sort, regroup, total, average and m
Of the four major generations, Generation Y members spend the most money on personal services, such as
babysitting and domestic help.
Baby Boomers are defined as the population that is married with children and have professional car
Chapter 1 Review
1. Marketing is defined as:
The activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offering that have value for customers, clients, partners, and society at large.
2. What five conditions
Sony PlayStation 3 was released on
November 11, 2006.
81,639 PlayStations 3s were sold
within 24 hours of its introduction in
PlayStation 3 has sold over 80 million
Sony seems to target heavy-users because
Chapter 11 Review
1. Services have four unique characteristics that distinguish them from goods. Name and describe each of
the four characteristics. Give a specific example to support your description in each case.
Intangibility: the inability of service
MKT1040 Introductory Marketing Fall 2013, Section 13
To: Blanchette, T.
Ouya was a project leaded by Julie Uhrman and was funded through the advertising on
the KickStarter web site. The project began in 2012 and h
R e n o v a ti o n
INFORMAL PROGRESS REPORT - CHAPTER 10
As chief contractor for Grande Construction Company, prepare a progress report
for Hilary Murdoch, owner of Best-Temp Employment Services, advising her on
the status of renovations to her ne
CASE STUDY ANALYSIS
Toms Cleaning Company Case Analysis
Brie Bingham, Katrina Mckeown, Jacey Parker
Introduction to Marketing MKTG 1000-13
October 22nd, 2015
CASE STUDY ANALYSIS
Case Analysis of Toms Cleaning Company in Brockville, Ont
MKT2080 Sales Midterm Exam - Wed, Feb. 15/17 @ 9am.
Chapter 1 - Selling
Selling: One person communicating with an individual/group to make a sale. Transaction
selling (customers are sold to and not contacted again) and relationship selling (building
MKT2080 Sales Exam - Thurs. April 20/17 @ 9am
Summary of Chapter 3 Buyers Personality
Personality refers to a persons distinguishing character traits, attitudes, or habits.
Personality typing is classifying people into personality types. Self-concept is
MKT2080 SALES Final Review Bob Cromwell
Chapters 6 - 12
Total exam is out of 100%.
Chapters 6 to 12 and a good understanding of Ch 3 buyers personality chart
Eleven questions worth a total of 80% of the exam
- A combination of short answer ques
Chapter 2: The Marketing Environment,
Social Responsibility, and Ethics
LO1 The External Marketing Environment.2
LO2 Social Factors.2
Market Orientated Values.3
The Growth of Component Lifestyles.3
Chapter 9: Product Concepts
LO1 What is a Product
Product everything both favourable and unfavourable received in an exchange
- Can be tangible (good) or or service or even an idea (dont litter)
LO2 Types of Consumer Products
Business product a product us