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BUS 127 Principals of Marketing

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    A.Jajko, Leslie Ciastko
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  • Top Course Tags

    Always Do the Reading

    Great Intro to the Subject

    Many Small Assignments

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    • Profile picture
    Jun 20, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    This course allows one to understand how buying and selling works. You will learn about B2B sales, international sales, customer retention tactics and much more. Furthermore, a fun group project in this course allows one to create a business and market their business based on the information learned in the course.

    Course highlights:

    Some highlights in this course were learning about the different ways businesses track customers shopping trends and how different parts of the world market the same product. I learned that Target tracks their customers trends so well that they will basically know when you are pregnant before you.

    Hours per week:

    3-5 hours

    Advice for students:

    Read the material and have fun learning. This is not a hard course and it is very interesting to see how business work to market their goods and services.

    • Spring 2016
    • Leslie Ciastko
    • Yes
    • Great Intro to the Subject Always Do the Reading Many Small Assignments

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