The two main ways that a company generates an idea is the long approach and the shortcut approach. The long approach consists of the trial and error method and the God complex whereas
the shortcut approach is by using existing ideas and improvising it.
Critically evaluate (with examples): Under which conditions/context should companies pursue a
basic relationship with their customers, a close/full relationship, and a mixture of both!
Companies can build customer relationship at many levels, depending on
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