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BUS 620 mARKETING MANAGEMENT

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  • Average Rating (from 1 Student)

    5.0/5
    Overall Rating Breakdown
    • 1 Advice
    • 5
      100%
    • 4
      0%
    • 3
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    • 2
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    • 1
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  • Course Difficulty

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  • Top Course Tags

    Always Do the Reading

    Requires Lots of Research

    Requires Presentations

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    • Profile picture
    Sep 07, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This is a basic marketing course for graduate student and I have found it pretty easy. Students only need to understand the concept comparing with similar real life example, and that will be enough.

    Course highlights:

    I am a finance graduate, I found it very helpful as I have learned many marketing concepts like consumer behaviors, Target marketing strategies, Product differentiation techniques and many more.

    Hours per week:

    6-8 hours

    Advice for students:

    Students only need to understand the concept comparing with similar real life example, and that will be enough. I have found Kotler's marketing management book very helpful as there were many case studies supporting the concepts.

    • Summer 2016
    • Dr. rafiqul haque
    • Yes
    • Always Do the Reading Requires Lots of Research Requires Presentations

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