Current Issues in
1 Distinguish between business and
Explain how todays business
workforce is changing.
2 Identify and describe the factors of
Describe how the nature of work
itself is changin
What is eBusiness?
A wide range of business activities that take
place in the Internet using any of the
applications that rely on Web-based
Involves business processes spanning the
entire value chain: electronic purcha
BUS 101 Presentation
Pick a company/business small, medium, large,
for-profit, non-profit, NGO, local, international, any
You can also pick a family business of one of the
Visit the companys head office and speak with
A group of interrelated organizations
that directs the flow of products from
producer to ultimate customers
Marketing intermediaries provide the link
between the producer and the consumer
Wholesalers: Individuals and organi
The entrepreneur is a person who shifts
economic resources out of an area of lower and
into an area of higher productivity and yield
- J. B. Say
A person who takes the risks necessary to
organize and manage a business and
Forms of Business
What is business?
A business is an organization engaged in the
trade of goods, services, or both to consumers.
Businesses are predominant in capitalist
economies, where most of them are privately
owned and administered to earn
What is Social Business?
A cause-driven business
The investors can gradually recoup the money
invested, but cannot take any dividend beyond that
Purpose is purely to achieve one or more social
objectives through the operation of the
Product and Price
What are products?
Anything that can be offered to a market
for attention, acquisition, use, or
consumption that might satisfy a want or
More emphasis on establishing a profitable
Services, events, places,
The Classical View
Managements only social responsibility is to
Milton Friedman the most outspoken
advocate of this approach
Business in the best interests of the
social good managers are addi
Informing: Tell potential customers about the products.
Increasing sales: encourage prospective customers to
purchase products; e.g. ads, coupons etc. Remind them
of the benefits. Reinforce their choice of particular
What is Marketing?
American Marketing Association:
Marketing is the process of planning and
executing the conception, pricing, promotion,
and distribution of ideas, goods, and services
to create exchanges that satisfy individual
Introduction to Management
What is an organization?
A deliberate arrangement of people to accomplish
some specific purpose
Three common characteristics of organizations:
Distinct purpose (goals or set of goals)
Composed of people
Size of the International
Potential for reaching the customers in
Consumer demand also requires
US GDP has grown at an annual rate of
about 4.4%, China 11.1%, and India 9.4%
Business Ethics and
Explain the concepts of business
ethics and social responsibility.
Discuss how organizations shape
Describe the factors that influence
The Most Challenging
Economy in Decades
Distinguish between microeconomics and macroeconomics.
Identify and describe the four
stages of the business cycle.
Explain the factors that drive
supply and demand.
Explain the f
> > > > > > > > Chapter 8
Motivating People and Labor
g G oal s
Explain the importance of human
Describe how recruitment and
selection contribute to placing the
right person in a job.
Explain how training p
g G oal s
Explain international business and
why nations trade.
Discuss the concept of absolute
and comparative advantage in
Describe measurements of
The Role of Entrepreneurs in a
g G oal s
Define the term entrepreneur and
distinguish among entrepreneurs,
small-business owners, and
Identify the different types of
Explain why people
Distinguish between small and large businesses
Discuss the contributions of small businesses to the
Discuss the survival rate of small businesses
Describe the features of an effec
> > > > > > > > Chapter 11
Introduction to Marketing
Summarize the ways in which
marketing creates utility.
Describe the marketing research
Discuss the marketing concept.
Identify and explain the methods
How the Management
Hierarchy Operates Within a
g G oal s
Define management and
the skills necessary for
Contrast the types of business
decisions and list the steps in the
Through Teamwork and
g G oal s
1 Describe why & how organizations
teams in the workplace.
Explain the importance and
process of effective
Compare the different types of
Technology in the future
Today, automation is becoming increasingly popular which is set to increase at an
immense rate in the workplace. According to Jerry Kaplan, a Silicon Valley
entrepreneur who teaches artificial intelligence at the Stanford Universi
Steps in Developing
Identifying the Target
The audience may be current users or
potential buyers, those who make the
buying decision or those who influence it
May be individuals, groups, special publics,
or the g