Differentiating & Positioning the
Differentiating & Positioning
All the times, we want differentiate
ourselves. We want to use cosmetics, good
dress, perfumes etc. so that we can attract
the attention of others. Exa
Q 01: Describe Abou Shakra in terms of the value it provides for customer.
Abou Shakra has managed to maintain its own identity by having satisfied customer over the years. It
was only possible as it followed some values since its inception to uphold
Product, Product Line, & Brand
What is a Product ?
A product is any thing that can be offered to a
market to satisfy a want or need. A product has
five different levels.
Different levels of product
1. Core Benefit: This is the fundamental
Marketing Strategy Throughout
PRODUCT LIFE CYCLE:
From experience, the marketers could
Products have a limited life.
Sales are different during different stages of life
Profit is different during different stages of life
As a nation, hospitality is deep rooted into our culture. We take real pride of our food variety and texture. Although
we have a very long history and heritage of our local cuisines, we are also very open to adopt new tastes into our