1. The success of Apple's product, the iPod, helps to illustrate several concepts that are
important for global marketing. List and explain several of these important concepts.
A high-tech product naturally has what is called a global mar
Final Examination Paper for International Marketing IB530
2. The deadline is: April 26, 2015
Part 1: Multiple choice (2 marks for each, total 20 marks )
Illycaffee (B): The Starbucks
In 1971 Starbucks opens first store in
Seattles Pike Place Market.
Three friends, Jerry Baldwin, Zev Siegl, and
Gordon Bowker, who all had a passion for
The name was inspired by Herman M