MARKETING TO THE BOTTOM OF THE PYRAMID
For multiple reasons ranging from lack of infrastructure, to illiteracy and corruption, most companies
elected to leave the job of serving the low end consumers to local organizations or government agencies
Int J Adv Manuf Technol (2006) 28: 11901195
Muh-Cherng Wu Shih-Hsiung Sun
A project scheduling and staff assignment model considering learning effect
Received: 27 July 2004 / Accepted: 25 October 2004 / Publi
See discussions, stats, and author profiles for this publication at: http:/www.researchgate.net/publication/247830967
What is really important for project success? A
refined, multivariate, comprehensive analysis
ARTICLE in INTERNATIONAL JOURNAL OF MANAGEM
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, VOL. 38, NO. I , FEBRUARY 1991
Project Risk Assessment Using the
Analytic Hierarchy Process
Mohammad A. Mustafa, Member, ZEEE, and Jamal F. Al-Bahar
Abstract-Often, construction projects fail to achieve thei
See discussions, stats, and author profiles for this publication at: http:/www.researchgate.net/publication/227596946
Refining the Search for Project Success
Factors: A Multivariate, Typological
ARTICLE in R& D MANAGEMENT DECEMBER 2002
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, VOL. 52, NO. 4, NOVEMBER 2005
Assessing and Moving on From the Dominant
Project Management Discourse in the
Light of Project Overruns
AbstractThere has been much prescriptive work in project
A STUDY OF PREPROJECT PLANNING AND PROJECT SUCCESS
USING ANN AND REGRESSION MODELS
G. Edward Gibson, Jr.
Dept. of Civil Engineering
National Kaohsiung Univ. of Applied Sciences
415 Chien-Kung Road,
Kaohsiung, 807 TAIWAN
NEW POSSIBILITIES FOR
PROJECT MANAGEMENT THEORY:
A CRITICAL ENGAGEMENT
SVETLANA CICMIL, Bristol Business School,
University of the West of England
DAMIAN HODGSON, Manchester Business School,
University of Manchester, U.K.
1. What sales goal for the Nano will you recommend?
Setting Nanos Sales Goal
The plant cost was 1500 crore or Rs.15,000,000,000/Annual capacity for the plant was 350,000 units of Nano cars.
Average selling price for Nano models is: Rs.146,415/Sub
3 Current shortcomings in tertiary education in Bangladesh
a. Internal Factors
Public university education is affected by the intakes from primary and secondary level which
is not satisfactory in most cases.
1. What are some key success factors in diamond retailing? How do Blue Nile, Zales and Tiffany
compare on those dimensions?
The key success factors in diamond retailing can be divided broadly in terms of:
Tiffany and Zales stock high-priced gemstone
Module Information Booklet (MIB) for Consumer Behaviour
Welcome to the Consumer Behaviour module.
Consumer Behaviour is close to all of us because we are consumers. We purchase (or do not purchase)
certain goods and services, some on
TA 9049: Northern Province Sustainable Fisheries Development Project
PROJECT PREPARATORY TECHNICAL ASSISTANCE
Outline Terms of Reference for the Consulting Firms
The Government of the Sri Lanka has requested the Asian Development Bank
Project Description P405 Project Management
Each group will be required to meet the representative of the company initially to get to know of
the task. The task will involve either developing of marketing campaign project, and industry
analysis project, a
African Journal of Business Management Vol.3 (1), pp. 016-027, January 2009
Available online at http:/www.academicjournals.org/AJBM
ISSN 1993-8233 2009 Academic Journals
Full Length Research Paper
Critical factors influencing the project success
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, VOL. 44, NO. 2, MAY 1997
Partnering on Construction Projects: A
Study of the Relationship Between
Partnering Activities and Project Success
Abstract Project partnering has generated considerable
Market Research and New Product Development
Marketing research is the function that links the consumer, customer, and public to the marketer through
information-information used to identify and define marketing opportunities and problems; gen
Submitted to :
Ms. Alia Hasan
Company Name and Affiliations.1
Brief History. 1
Focal Contact Person:. 1
Organizational Structure. 2
[KAPCO- SWOT AND PEST
Kapco, the largest IPP in Pakistan, was built by state owned WAPDA in 5 phases between 1985
and 1996. In June 1996, International Power, a UK based power company acquired 26% stake i
Day & Date of Visit
Time of Visit
Name or Description of IBC Staff
1. Was the IBC outside appearance pleasant Did it have any
2. Was the window display inviting and attractive?
3. Did the outside appear to be clean clear si
Drug companies have a limited number of years of patent protection on their products.
Hand Spun Hand Woven
Woven mostly in cotton, the process originates itself more than 5000 years ago
and believed to be from ancient India. Traces of it could be found in the r
IPL had created an innovative format of T20 cricket which differed significantly
from the way decades-old sport had been play
Establish in the 1998, Khaadi is a Pakistani clothing brand, popular for its hand-woven clothing material
called Khaddar and then mixed with Pakistans latest fashion trends. Today Khaadi is counted as one of
the top selling clothing brands in the country.
Jaweria: What Association comes to mind when you hear about khaadi?
Respondent: When I think about khaadi I think about its
When you wear Khaadi, you look Different as compared to when you wear it
of reviving the ancient craft of the handloom and popularizing the traditio
The Khaadi Consumer Identify, Quality
Design and Style as the basis of their
Even though Khaadi might be an
expensive option, consumers prefer
going for Khaadi.
They Identified of Khaadi being a superior
brand as it has an arr
1) Word Association- Free Association.
Mention brand (Khaadi) and ask first 10 words that come to mind.
Or make mental map.
In a qualitative survey, you pick a few of those associations and do laddering on these (means to