The 22 Immutable
Laws of Marketing
By Al Ries and Jack Trout
Immutable (adjective) Unchanging or
unable to change.
Law (noun) A rule which cannot or
should not be broken.
. The Law of Leadership
Q1) What comes in your mind when you think about burgers?
Too chessy mayonnaise , they stick to my mouth so I dont like burgers!
Q2) Is your choice of going to a restaurant affected by people you are going with?
Q3) Do you choose restaurant with resp
Business Markets and Business Buyer Behavior
What is a Business
The Business Market - all the organizations that
buy goods and services to use in the production
of other products and services that are sold,
rented, or supplied to others
Marketing in a Changing World: Creating Customer
Value and Satisfaction
What is Marketing?
Process by which individuals and groups obtain
what they need and want through creating and
exchanging products and value with others.
Consumer behaviour and simple model of consumer
cultural, social, personal and psychological factors
S trate g ic Planning
Strategic planning is defined as:
The process of developing and maintaining a
strategic fit between the organizations goals and
capabilities and its changing marketing
S te ps in
INSTITUTE OF BUSINESS ADMINISTRATION
BRAND MANAGEMENT FALL 2015
Course Facilitator: Ejaz Ah Mian. Counseling hours: 24/7 on Facebook and Email. In person:
one hour before and one hour after the class. With appointment any suitable time.
After studying this chapter, you should be able to
1. Define surveys and explain their advantages
2. Describe the type of information that may be gathered
in a survey