Marketing Management Quiz : Chapter 2
TRUE/FALSE. Write T if the statement is true and F if the statement is false.
1. Stars are high-growth, high-share businesses or products.
2. Market development refers to making more sales without changing a comp
Marketing Management Quiz : Chapter 5
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers
1 People are often influenced by reference groups to which they do not belong. _
refer to groups to which an
- 1 -
Do not open the booklet until you are allowed to start.
Write your name and application number on the answer sheet.
Do not fold the answer sheet; keep it clean.
Form a circle
Make it straight. Har har
Game of 3 and C
Question # What is the 3Cs
Lesson in 3C
Company always competes against
Whoever provides the BETTER value to