MGT 190 Exam 2
83.75 out of 100 points
1.25 out of 1.25 points
The _ is a "moving picture" of a company's profitability over a
specific time period that compares its expenses against its revenue to show
Q1. "What drives my customers' behavior? Why do they buy these goods and services? What
values are most important to them?" Questions such as these address which type of marketing
Q1. Porter defined the cost leadership strategy in terms of:
a. reaching buyers whose major purchase criterion is price.
b. establishing the industry's floor price.
c. winning a price war.
d. d. All of the above
Q2. By setting its products apart from thos
Essentials of Entrpreneurship and Small Business Management Chapter 7
Advertising and Pricing for Profit Multiple Choice Results Reporter Summary: 42% Correct 58% Of 36 questions, you
answered: 42% 15 correct 21 incorrect 0 unanswered 0% Submitted on 18