Marketing II (not for Carlos III students)
Instructor/-s: Kira Hsken, MSc; Mark-Phillipp Wilhelms, MSc
1 - 14
1. Introduction to marketing research and case
2. Problem definition and devel
The Nestl Management
and Leadership Principles
Chief Executive Officer
Executive Board of Nestl S.A.
All Nestl Prin
Chapter Learning Objectives
After studying this chapter, you should be able to:
Contrast the three components of an attitude.
Summarize the relationship between attitudes and behavior.
Compare and contrast the major job