ASSIGNMENT 1 CASE STUDY (STARBUCKS)
It involves testing:
- Your ability to comprehend (understand) the case study.
- Your analytical skill in identifying issues and creativity in solving the problems or
enhancing the business performance.
You are required
BDBMKG502B Marketing Mix
Ben & Jerrys Ice Cream
Key Characteristics of Products and Services
Ben & Jerrys is an innovative leader in the super premium ice cream industry.
The company blends a commitment to provide all natural, high quality ice
Establish and Adjust the Marketing Mix
Assessment Task 2
The Body Shop Marketing Mix Report
The Body Shop values natural ingredients, animal-free testing, environmentally friendly
practices and a commitment to company values. Th