Kimballs Restaurant: The First Three Years
Residents of Lakeside Heights, Liz and Michael Kimball decided to follow their dream of
opening a family style restaurant that would offer residents quality meals at reasonable prices.
With a degree in business a
Kimballs Planning Loyalty
Tyler is ready to implement the new customer loyalty program. His strategy includes two major
objectives: (1) to give customers an incentive to visit the new location and (2) to build customer
loyalty and increa
Kimballs Restaurant: An Appetite for Data
The current renovations are taking place at the lake House and the Grand Opening is now only 4
weeks away. The unfinished details have Michael nervous and its showing. Tyler is working
with Liz a
The term _ refers to groups that are affected by or have an interest in a company's actions.
Groups that are affected by a company's actions are called stakeholders. These groups may include
employees, customers, shareholders, suppli
In the closing section of a routine request, _ would be out of place.
asking a series of questions
A _ is a specialized document used to share relevant information with the news media.
Messages of _ recognize the contributions of emp