Products like office furniture or personal computers are purcha consumer and business markets. What distinguishes business m consumer-goods marketing is:
the intended use of the product.
b. the intended consumer.
c. the importance of price.
d. all of t
The business market consists of the following three componen
commercial enterprises, resellers, and government.
b. manufacturers, institutions, and defense.
c. manufacturers, service organizations, and government.
d. commercial enterprises, service org
To successfully implement a market segmentation approach, chosen segments must meet the requirements of:
a. measurability, accessibility, substantiality, and responsiveness.
b. measurability, promotability, substantiality, and accessibility.
Some industrial products are created to meet the needs of one or a small group of customers. Boeing, for example, serves a very defined group of customers with its 747 aircraft model. This is an example of:
a. a proprietary product.
b. a specialty product
Chapter 1-A Business Marketing Perspective
MULTIPLE CHOICE 1. Market-driven firms demonstrate: a. the coordinated use of interfunctional resources (for example, research and development, manufacturing). b. a set of values and beliefs among employees that
All are alternative roles in the decision-making process except:
e. All are alternative roles.
status: not answered () correct: e your answer:
When the manager is accountable for implementing the decisi
When upstream and support activities (such as technology development and operations) are vital to competitive advantage in the international setting, which pattern of competition is the most common?
a. A multidomestic pattern of international competition.
Organizational buying behavior can best be understood by:
focusing on the purchasing act or outcome.
b. adopting a decision process perspective.
c. carefully examining the purchasing manager's role in the decision.
d. centering attention on the executi
Business marketing relationships vary in terms of their closene collaboration. Transactions that are almost, if not entirely, void collaborative relationship:
do not involve the exchange of money.
b. involve long-term, contractual commitments.