As the market researcher I would defiantly shorten the survey. I personally felt like the survey was too
long and it began to drag out. I would take a couple of those examples out and make it around 810minutes long. Anything after 10 minutes becomes too m
From my understanding, the budget for this market research is big enough to use all the
executive market research tools. If they came to me for my personal decision on what we should do, I
would say use all the research tools that we can. If we want a cle
Cessna aircraft has recently taken a hit in the market and there trying to find new opportunities within
the market. However, theyve noticed that there is a small percentage of woman who are pilot
instructors or even students. So the marketing problem for
The dollar amount that I would put into this scenario for market research would be $0. Having a 40%
chance of having a yield loss of 2.5million is huge. That amount of money could dig a hole for some
companies. To me its too much of a risk. Yes, they coul
Convenience: It seemed to be the biggest talking point for everyone in this focus group. It was
brought up in the beginning, but it did get carried over throughout the survey. Most people
didnt want to deal with extra components or wires. They wanted eve
1. Did you learn about the CWU business program in high school?
2. If you went to a 2 year college, did you learn about the CWU business program there?
3. If you di
I believe that the researcher will make a little bit of profit. Maybe $5,000-$6,000. The reason for this is
because of the subcontract with the field service firm. If the field service firm can pull in 2,000 usable
responses then thats $20,000. Thats all
1. The percentages of males who did not attend at least one movie at a movie theatre in the last
year is 11.4%.
2. The percentage of all respondents that did not go to at least one movie at a movie theatre in the
last year for females is 4.8%.
I feel like