MGMT 461 Case #1
Due: October 10, 2103
Read Pages 232-236 in your book.
Answer these questions without going beyond two pages including a three-sentence initial
summary of what you propose to do:
What three cultural factors contributed to Coca-Colas miss
MGMT 461 Zap Assignment #2
Situation: You are a US CEO contemplating a management decision involving your product, a
foreign country and cultural differences.
Use multiple sources (including geert-hofsteed.com) to construct a plan based on your
MGMT 461 Zap Assignment #1
Due: September 5, 2013
Read A Chinese Venture, p 59 in your book.
You are an advisor to Darby. Answer the assigned question on a single page that shows (1) your
definition of the issue, (2) your analysis of the elements, and (3)
CBAD 461 Cross Cultural Management
Coastal Carolina University, Fall 2013
The mission of the E. Craig Wall Sr. College of Business Administration
is to educate our students to have the qualities and attributes
essential to progressive and continuing devel